Vice President, Sales & Marketing

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Job Title: Vice President, Sales & Marketing
Location: Hybrid Role with Travel Required; based out of Rebel Hotel Company HQ in New York, NY
Department: Sales & Marketing
Reports To: VP, Commercial Strategy
Employment Type: Full-Time

Rebel Hotel Company is one of the fastest-growing third-party hotel management companies in the United States, recognized for delivering bold results, operational excellence, and distinctive guest experiences. We operate a diverse portfolio of full-service, lifestyle, and branded hotels across major metropolitan and resort markets. We are building a culture of leadership, innovation, and accountability—and we’re just getting started.

The Vice President, Sales & Marketing will lead and oversee the sales effort across Rebel Hotel Company’s entire portfolio, setting the commercial direction that drives topline revenue, market share growth, and B2B sales performance across key group and transient segments. Beyond day-to-day results, this leader will play a central role in shaping the growth and structure of the Sales & Marketing department, defining roles, reporting lines, and team design so that the organization can scale alongside the company’s expanding portfolio.

The VP, Sales & Marketing will develop and implement standard operating procedures (SOPs) for sales and marketing activities, including prospecting, pipeline management, account deployment, lead handling, CRM usage, and performance reporting, so that every property operates with consistent processes, clear expectations, and best practices. Working closely with Hotel General Managers, Revenue Management, Marketing, and property sales teams, this leader will make sure resources are focused against the strongest revenue opportunities, while building a culture of accountability, mentorship, and continuous improvement.

The role balances portfolio-level strategy and department building with hands‑on leadership, and keeps marketing initiatives and broader commercial strategies aligned to support each hotel’s positioning, revenue goals, and overall performance.

• Lead the development and execution of portfolio and property-specific sales strategies designed to grow topline revenue, market share, and performance across key B2B segments.
• Drive a proactive sales culture focused on new business development, account penetration, prospecting, and conversion across group, corporate, consortia, and catering/events.
• Shape the growth and structure of the Sales & Marketing department, including defining roles, reporting lines, staffing models, and team design to support the company’s expanding portfolio.
• Develop, implement, and maintain standard operating procedures (SOPs) for sales and marketing activities, including prospecting, pipeline management, account deployment, lead handling, CRM usage, and performance reporting.
• Ensure SOPs are adopted consistently across all properties, and regularly review and update them to reflect best practices, business needs, and portfolio growth.
• Partner with leadership on recruiting, hiring, and building sales leadership talent across the portfolio.
• Direct and support property sales teams in developing local and national accounts, identifying new revenue opportunities, and maximizing cross-property opportunities throughout the portfolio.
• Ensure sales strategies and priorities are consistently executed across the portfolio while remaining…