Dealer Manager; Lagos

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Title:

Dealer Manager

Department: Sales

Reports To: Regional Sales Manager / Zonal Sales Manager

Location: Alaba , Ikorodu , Badagary Epe and Ikorodu

To manage and grow the dealer network within an assigned territory.
To ensure dealer performance aligns with company sales targets, brand standards, and customer service expectations.

• Identify, recruit, and onboard new dealers.
• Monitor dealer performance against sales targets and KPIs.
• Develop and implement dealer sales strategies to drive product penetration.
• Train and support dealers on product knowledge, pricing, and promotional activities.
• Conduct regular market visits to assess dealer operations, branding, and compliance.
• Resolve dealer-related issues promptly to maintain strong business relationships.
• Analyze sales data to identify growth opportunities and areas of concern.
• Prepare and submit periodic reports on dealer performance, market trends, and competitor activities.
• Enforce adherence to company policies, pricing structures, and ethical standards.

• Dealer recruitment and retention rate
• Sales target achievement by dealers

• Strong negotiation and relationship management skills
• Good knowledge of distribution networks and dealer operations
• Proficiency in MS Office too

• Sales planning and forecasting
• Communication and interpersonal skills
• Problem-solving ability
• Market analysis and reporting
• Team coordination

• Field and office-based activities