VP, Commercial

Location: New York

Job Description:

The Vice President, Commercial Partnerships is a key leadership position within the North American Trading organization, responsible for advancing the commercial partnerships strategy and driving initiatives that create value for clients, partners, and the business. This role bridges strategic vision and operational execution, partnering closely with senior leadership to identify growth opportunities, strengthen industry relationships, and maximize commercial outcomes.

The ideal candidate brings deep expertise across video, digital, outdoor, audio, and local media, along with a proven ability to develop partnerships, negotiate complex agreements, and lead high-performing teams in a dynamic marketplace.

Key Responsibilities Strategic Execution:

Partner with senior leadership to develop and execute the annual commercial partnerships strategy, ensuring alignment with organizational objectives and trading priorities.

Lead the identification, negotiation, implementation, and optimization of strategic commercial partnerships with media owners and industry stakeholders.

Develop and maintain a robust pipeline of partnership opportunities that support revenue growth and business objectives.

Collaborate with partners and internal stakeholders to accurately monitor, track, and forecast partnership utilization.

Identify emerging opportunities and recommend strategies that strengthen competitive positioning and market impact.

Commercial Excellence:

Monitor market trends, competitive activity, and industry developments to identify revenue-generating opportunities.

Provide strategic direction and support to trading and solutions teams to ensure successful execution of commercial initiatives.

Collaborate across functions to develop innovative products, solutions, and partnership models that address evolving client and market needs.

Leverage data and performance insights to inform decision-making and optimize partnership outcomes.

Leadership & Team Development:

Coach, support, and develop Directors and team members, fostering professional growth, engagement, and strong performance.

Lead performance management and talent development efforts for the commercial partnerships team.

Cultivate an inclusive and collaborative environment that encourages innovation, accountability, open communication, and diverse perspectives.

Promote knowledge sharing and best practices across the organization.

Partner & Internal Relationships:

Build and maintain strong relationships with agency stakeholders, media partners, and key industry contacts.

Serve as a strategic partner in negotiations and partnership discussions, driving mutually beneficial outcomes.

Collaborate with cross-functional teams to align commercial initiatives with client objectives and business priorities.

Support new business efforts by contributing strategic insights, partnership opportunities, and executive-level presentations.

Communication & Influence:

Clearly communicate commercial strategy, priorities, and results to internal and external stakeholders.

Develop and deliver compelling presentations that effectively convey recommendations, business opportunities, and partnership value.

Influence decision-making through strong business acumen, market expertise, and relationship management skills.

Qualifications:

10+ years of relevant experience in media, partnerships, sales, trading, agency, or related environments.

Proven track record of developing strategic partnerships and driving revenue growth.

Strong negotiation and relationship management skills, including experience managing complex, high-value commercial agreements.

Demonstrated ability to balance strategic thinking with operational execution.

Strong analytical and financial acumen, with the ability to use data and insights to drive business decisions.

Experience leading, coaching, and developing high-performing teams.

Excellent communication, presentation, and stakeholder management skills.

Deep knowledge of the media landscape, including video, digital, outdoor, audio, and local media channels.

Additional Information:

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees…