Director of Sales, Optical

Born from the will of LVMH Group, world leader in luxury, to establish itself in the eyewear sector,
Thélios
designs, produces and distributes sunglasses and optical frames for some of its most prestigious Maisons:
Dior, Fendi, Celine, Givenchy, Loewe, Stella McCartney, Kenzo, Berluti, Bulgari, Tag Heuer
and
Fred
! In addition, Thélios owns two proprietary brands,
Barton Perreira
and
Vuarnet
.

DIRECTOR OF SALES, OPTICAL

POSITION SUMMARY:

The Director of Sales, Optical is responsible for executing the Optical sales strategy and delivering revenue, profitability, and distribution objectives across the channel. This role leads the Regional Sales Managers and sales organization, manages commercial performance, and translates broader business strategy into actionable sales plans. The Director works closely with the VP of Sales and senior leadership to drive customer development, market execution, and sustainable business growth.

Sales and Operations

• Translate the overall Optical sales strategy into actionable regional and account plans that drive revenue, profitability, distribution, and market share.
• Lead the execution of annual sales plans and ensure sales targets are achieved across the organization.
• Monitor sales and profitability KPIs, identify performance gaps, and implement actions to improve results.
• Own sales forecasting, reporting, and performance reviews, providing regular business updates and recommendations to leadership.
• Identify opportunities to grow existing business, expand distribution, and develop new customers and markets.
• Monitor market trends, competitive activity, and customer needs and translate insights into actionable sales initiatives.
• Partner with Marketing, Product, Operations, Finance, and other functions to ensure effective execution of commercial initiatives.
• Manage departmental budgets and resources in alignment with business objectives.
• Develop and maintain strong relationships with key customers, distributors, and strategic accounts.
• Lead account planning and commercial negotiations within assigned customer relationships.
• Partner with the sales team to strengthen customer engagement, improve distribution, and drive account growth.
• Ensure consistent execution of brand positioning, commercial initiatives, and customer strategies.
• Perform other duties as assigned.

Leadership & Team Management

• Lead, coach, and develop Regional Sales Managers and the broader sales team.
• Establish clear performance expectations, monitor results, and hold the team accountable for achieving objectives.
• Identify talent and development opportunities and build capabilities across the sales organization.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Provide regular performance insights and recommendations to the VP of Sales and senior leadership.
• Participate in broader commercial and strategic initiatives as a key member of the Optical leadership team.

Bachelor's Degree or equivalent experience in Business Administration, Sales, Marketing, or a relevant field.

10+ years of progressive sales leadership experience, preferably within the luxury goods or premium consumer industry.

• Proven track record of achieving sales targets and managing high-performing sales teams.
• Strong understanding of sales operations, forecasting, KPIs, account management, and commercial planning.
• Strong business acumen and ability to translate strategy into measurable execution.
• Excellent communication, negotiation, presentation, and relationship-building skills.
• Ability to influence and collaborate effectively with stakeholders at all levels.
• Strong analytical and problem-solving skills with the ability to use data to drive decisions.
• Ability to travel domestically and internationally and…