VP Sales Enablement

We are a modern omnichannel agency uniquely connecting data, creative and media to accelerate results for growth marketers. Mile Marker is an agency where content fuels performance, media drives outcomes, and data underpins an engine that eliminates the gaps that slow down enterprise growth marketers. This unified growth engine feeds a learning system within Relay, our open-powered marketing stack, ensuring every impression, message and experience is built for a business outcome.

Mile Marker’s client roster includes Fresh Pet, Door Dash, Spectrum, Webster Bank, True Green, Hello Fresh and Harry’s, among others.

We are a team of strategists, media experts, creatives, innovators and analysts. Over 100 Milers (our humans) strong with hybrid-offices in New York City and San Francisco.

Mile Marker, an omnichannel agency that combines media, creative and data to serve mid-market brands. is seeking a Vice President, Growth & Sales Enablement. This is a newly created sales leadership position.

We are a rapidly growing independent agency with a differentiated, open-powered technology asset in Relay, a measurement and intelligence platform free of walled gardens and an omnichannel set of capabilities that is unmatched by other independents including a strong footprint in offline channels. Our client roster includes Fresh Pet, Door Dash, Tru Green, Charter/Spectrum and Harry's.

We are laser-focused on our ICP which is built both for who we are today and where we have reason to win upmarket. Our ideal client now spends $10M+ in media and represents $1M+ in net agency revenue . We recently added performance creative through the acquisition of the Lift Agency which further validates our consolidation story for brands currently splitting media and creative across multiple agencies.

We are working towards finalization of a demand engine that matches our ambition. New business today comes mainly from referrals and agency search consultants. Our outbound and partner channels exist but need to be systematized. The majority of our prospecting is done by our CEO and current growth leads. This role will own optimizing that: creating pipeline and covering go get, building the channel and partner motion, and working with our subject matter experts to convert it into new logo wins.

You will report to the EVP, Growth, partnering with the Growth team, and carry a net-new revenue number of your own. You will arrive with a defined target, support and written decision rights/ownership on your first day.

• Run new-logo pipeline management with the SVP, Business Development, including the evolution of our existing target list, outbound sequencing, outreach content, cadence and networking.
• Carry and deliver a personal prospecting and net new revenue number. The role is part of the wider growth team, but also functions as an independent lead generator.
• Enhance and expand our existing partner channel to feed top-of-funnel, beginning with adtech and private equity where the single firm relationship opens access to multiple opportunities.
• Own the referral program end-to-end: partner roster, working with marketing on necessary enablement materials, partner briefings, platform demos, tracking, attribution, payouts and reporting.
• Qualify and disqualify opportunities against our ideal client profile before they consume pitch resources.
• Run win/loss analysis to gain learnings, including documented loss reasons on every pursuit and win reasons.
• Partner with the CFO and senior Growth team on pricing, packaging and compensation proposals.
• Diversify lead sources and make it measurable, continuing to reduce reliance on referrals while growing the absolute pipeline.
• Represent Mile Marker at prospecting events, industry conferences, portfolio round tables and CMO forums, and be accountable for the opportunities they source, as needed.
• Manage the sales cycle through a stage by stage conversion process, flag stalled opportunities before they are lost, and report pipeline coverage and cost per pitch to the ELT and board, as necessary.
• Work with marketing and subject matter experts to secure and deploy expertise and thought leadership across media, creative, data and measurement for every prospect.
• Partner with EVP, SVP and Marketing to maintain core assets: RFI/RFP library, credentials, pitch-ready case studies, vertical one-pagers, partner co-branded materials and platform demos.
• Use Salesforce as the single source of truth for…