Manager, Ad Sales Strategy & Analytics

Televisa Univision is the world's leading Spanish-language media company, reaching audiences across streaming, digital, social, audio, live events, sports, and linear television. Powered by the scale of ViX, premium content, first-party audience capabilities, and deep cultural connection with Hispanic consumers, we help brands drive measurable business outcomes across every stage of the consumer journey.

The Manager, Ad Sales Strategy & Analytics plays a key role in driving advertising revenue growth through revenue forecasting, sales performance analytics, competitive intelligence, and strategic decision-making.

Reporting to the Senior Director, Sales Planning & Analytics, this role owns the weekly advertising revenue forecast and develops bottoms-up revenue projections while partnering closely with Ad Sales and Finance leadership. The Manager will evaluate pipeline and bookings performance, identify revenue risks and opportunities, and translate complex business data into actionable recommendations for Sales and executive leadership.

The role partners across Ad Sales, Finance, Research, Business Development, and Sales Operations.

• Own the weekly advertising revenue forecast and develop bottoms-up projections by account, category, platform, and other relevant dimensions.
• Analyze revenue pacing, bookings, forecast accuracy, and performance against budget, plan, and prior year.
• Identify and quantify revenue risks and opportunities and provide recommendations to Sales and Finance leadership.
• Partner with Ad Sales and Finance on forecasting, annual planning, budgeting, target setting, and long-range revenue planning.
• Develop scenarios and sensitivity analyses to assess changes in sales performance and marketplace conditions.

• Leverage Salesforce to analyze pipeline health, bookings, opportunity stages, expected revenue, aging, win rates, conversion, and pipeline coverage.
• Monitor sales performance against revenue targets and quotas and identify opportunities to improve pipeline generation, conversion, and sales productivity.
• Develop dashboards, scorecards, and performance reporting for Sales leadership.
• Evaluate account, seller, category, and platform performance to identify revenue opportunities and risks.

• Support sales compensation and incentive planning through quota, attainment, performance, and revenue analysis.
• Develop and validate analytics supporting bonus and incentive calculations.
• Evaluate the relationship between sales performance, compensation plans, and revenue outcomes.

• Analyze market share, advertiser spending, category trends, competitive activity, and marketplace dynamics.
• Leverage syndicated research and competitive intelligence platforms including Nielsen, Media Radar, Vivvix, and similar sources.
• Identify whitespace, share-of-wallet, and growth opportunities across advertisers, categories, and platforms.
• Translate market intelligence into actionable revenue and sales recommendations.

• Analyze advertising performance across linear television, streaming, digital, social, audio, sports, live events, and emerging platforms.
• Evaluate ViX, digital, and social revenue opportunities and audience/content monetization.
• Partner with Sales, Research, Product, and Business Development on new advertising products, packages, and cross-platform monetization opportunities.
• Assess the financial and revenue implications of new products and monetization strategies.

• Develop executive presentations, dashboards, and strategic narratives covering revenue performance, forecasts,…