Senior Manager, Private Sales – Corporate

Eataly Corporate 43 West 23rd Street, New York, NY
10010, United States Full-time

Eataly is the worlds largest artisanal Italian food and beverage marketplace! Eataly is not a chain; each Eataly is different, with its own character and own theme - but all with the same aim… for our guests to:

• SHOP a selection of high-quality Italian, local and homemade products
• LEARN through our classes and our team's product knowledge

The Senior Manager, Private Sales - North America leads the commercial strategy, sales performance, and growth of Eataly's private dining, events, and catering business across the United States and Canada. This role oversees on- and off-premises events, drop-off catering, corporate catering, group dining, and B2B business development, with a focus on driving revenue growth, expanding market opportunities, and maximizing profitability.

Reporting to the Vice President of Hospitality, North America, the Senior Manager provides functional leadership and oversight to local Private Dining and Catering teams across North America, in coordination with store leadership. This role establishes consistent commercial standards, strengthens sales performance, develops new business opportunities, and supports the continued growth of Eataly's private sales business.

RESPONSIBILITIES

Develop and execute the North American private sales strategy, aligned with annual budgets and business growth objectives.

Drive revenue across private dining, on- and off-premises events, corporate catering, drop-off catering, and group dining, establishing market-level sales targets and initiatives to achieve revenue and profitability goals.

Corporate account acquisition, outbound sales initiatives, strategic partnerships to generate new and recurring business, and lead B2B prospecting.

Provide functional leadership and oversight to local Private Dining and Catering teams, establishing sales expectations, performance standards, and accountability across markets.

Identify opportunities to maximize event space utilization, seasonal demand, average event spend, and catering sales.

Conduct regular business reviews and pipeline assessments, monitoring sales performance against budget, lead conversion, booking pace, pipeline value, client retention, and other key metrics to identify opportunities and drive results.

Manage and optimize commercial platforms and channels, including Tripleseat, Food Storm, ez Cater, and other relevant systems.

Oversee sales processes, lead management, CRM utilization, and reporting standards across all locations, ensuring accurate forecasting, consistent follow-up, timely lead response, and effective sales-to-operations handoffs.

Partner with Finance and Operations to optimize pricing, commercial terms, event margins, and profitability, while establishing consistent guidelines for proposals, deposits, contracts, and cancellations.

Collaborate with Store Operations and Culinary to ensure commercial initiatives are operationally feasible and aligned with Eataly's hospitality standards.

Partner with Marketing on targeted campaigns, corporate outreach, promotional initiatives, and sales materials.

Oversee key corporate accounts, event planners, strategic partners, and third-party sales channels, supporting local teams with high-value opportunities, complex negotiations, and major corporate events.

Ensure effective coordination between Private Dining and Catering teams to deliver a seamless client experience from inquiry through fulfillment, while monitoring client satisfaction and identifying opportunities to improve service and business performance.

Identify and implement improvements to sales productivity, reporting…