Founding SDR, Labs
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Sales
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Business
Job Description & How to Apply Below
Location: New York
About the Role:
Before a new product is onboarded onto Fairground’s marketplace, our Fairground Labs team cold calls and figures out a winning talk track and GTM strategy for that product. Then, we scale the playbook across our 60+ person concierge team and start generating pipeline at scale for that customer. We are looking for a unicorn BDR who is excited to cold call a totally new product every week and who wants to build GTM strategies and playbooks themselves (rather than just be handed them).
This is an insane opportunity to work closely with our founders, customers, and growth managers and learn 50+ products in one year.
Build out talk tracks. Work with new customers and our growth managers to figure out which opener lands, how do we combat the top objections, and what prospects actually care about for a new product
Cold call. You’re the first person dialing every product we take on. Most of your day will be spent on the phone cold calling prospects
Iterate. Update our talk track and ICP based on what you learn from cold calling. Then test it, learn, and iterate again.
We’re looking for a future founder, head of growth, or head of sales development who has these qualities:
Cold Calling DNA: You’re excited about cold calling and excited to iterate on talk tracks
Fast Learner: HVAC one week, restaurants the next. You need to quickly ramp on totally new products and verticals
Strategic: You can quickly zoom out and think through what is the right playbook or talk track for a new product
Insane Hustle & Execution: We’re building the next Uber and are looking for folks who will sprint through brick walls to help us grow to $100M+ in revenue in the next 24 months
If you aren’t excited to tackle a new product every week, you are not the right person for this job.
What Does this Role Grow Into?This role sits at the front of every product we launch, so you’ll see more of the business than almost anyone. A few places it can go:
Growth Manager: Our growth managers manage of pod of products and concierge reps will already know the talk track for every product in the network. Running a portfolio of reps and products is a natural next step
Account Executive: You’ll have worked closely with our customers and growth managers and will know exactly how to sell Fairground itself
Leadership role in Fairground Labs: This is the first hire for Fairground Labs. This team will quickly have many more reps, as we scale Fairground.
Wild Card: There are tens of new roles we’re opening in the coming months as we scale Fairground – across growth, operations, sales, and product. We will find the right role for you.
If you crush this role, you will have your pick of role at Fairground as we rapidly scale. These are just a few examples.
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