Principal Gtm Lead

Own Every Moment at Net App

At Net App, your ideas power innovation. We lead in intelligent data infrastructure—delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud.

Ready to innovate and contribute to our path to $10B? Here, you’ll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you’re ready to bring curiosity, creativity, and drive to every moment, Net App is where your journey begins. Join teams that innovate to elevate, drive results, and excel together across every function.

The Principal GTM Lead, Portfolio Strategy is a high-impact, senior individual contributor role bridging Business Unit (BU) Product Management, Product Marketing, Competitive Intelligence, our global technical field organization (Sales Engineers, Principal GTM Architects, and Partner Technical Leaders), and Client Executive Sales organization.

Serving as the "Chief Field Advocate and GTM Strategist" within the Portfolio Strategy team, you ensure every product launch, NDA roadmap disclosure, and solution narrative is technically sound, field-ready, aggressively differentiated, and directly actionable for sellers. Leveraging deep architectural mastery of enterprise storage markets and field sales dynamics, you translate raw technical capabilities into targeted "How-to-Sell" plays—tailoring the message to expand our installed base, win net-new customer logos, and establish dominance in emerging workloads and markets.

• Field Credibility:
  Established reputation and gravitas within senior technical sales and architect communities.
• Strategic "Street Smarts":
  Ability to balance high-level strategic portfolio vision with the tactical realities of competitive field sales cycles.
• Collaborative Review Style:
  High emotional intelligence, constructive review approach, and dedication to mentoring and elevating team output.

• Installed-Base Modernization:
  Author sales plays and technical talk tracks for existing accounts. Highlight refresh justifications, next-gen upgrades, protocol expansion (block/object/unified), and consumption models (Cloud, Keystone).
• Net-New Customer Acquisition:
  Craft targeted displacement plays and friction-free land strategies to unseat incumbents in competitive accounts.
• New Workloads & Market Expansion:
  Prescribe positioning for emerging domains, including Enterprise GenAI pipelines, modern virtualization, cyber vaulting, and hybrid multicloud data management.
• Sales Motion Alignment:
  Establish qualification criteria, discovery questions, objection handling, and architectural sizing guidance to accelerate deal velocity.

• Embed Competitive Edge:
  Systematically integrate "Why We Win" differentiation and counter-positioning into launches, roadmaps, technical FAQs, and solution decks.
• Competitor Acumen:
  Maintain architectural expertise across primary, secondary/backup, file/object, and cloud storage rivals (e.G., Pure Storage, Dell, HPE, VAST Data, hyperscalers).
• Deconstruct Rival Claims:
  Partner with Competitive Intelligence to expose competitor vulnerabilities and arm technical teams with credible counter-arguments.
• Win/Loss Integration:
  Synthesize competitive trends to refine sales plays and feed feature gap analysis back to product teams.

• Lead Enablement Sessions:
  Partner with BU Product Managers to curate and deliver monthly NDA roadmap enablement for global SEs, GTM Architects, and key partner technical leaders.
• Design Presentation Frameworks:
  Build…