Sales Lead, Golf, North & West Florida

Pay Range:
The pay range for this job is $0 - $1000000 annually; actual pay is dependent on experience and geographic location.

Benefits:
Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and Celebration.

The Golf Sales Lead, North and West Florida, is responsible for driving strategic growth, brand elevation, and financial performance for the RLX Golf business across the territory. The role executes go-to-market strategies, delivers seasonal and annual revenue and full-price shipping plans, strengthens key account relationships, accelerates comparable-door growth, and expands selective distribution across green-grass and related golf channels. Success requires extensive market travel, disciplined management of bookings, fill rates, dilution, and expenses, and close partnership with the East Coast Regional Sales Lead, Merchandising, Marketing, Account Services, and Distribution Center Operations to ensure premium brand presentation, customer engagement, and industry-leading execution.

• Lead the strategic growth and development of the RLX Golf business in North and West Florida. Partner with the East Coast Regional Sales Lead to elevate the brand, expand revenue through comparable-door growth and selective distribution, and gain competitive market share.
• Execute go-to-market strategies that achieve long-range brand elevation and revenue objectives across the territory with a focus on key accounts, managing the business by volume tier and customer segment. Deliver budgeted bookings and full-price fill rates while managing dilution, returns, and expenses.
• Travel extensively in the territory to strengthen account relationships, optimize distribution, and identify growth opportunities. Ensure that RLX is represented across all points of distribution through balanced lifestyle assortments, appropriate presentation, consistent inventory levels, and prominent in-shop positioning. Manage the business in close partnership with Merchandising, Sales, Account Services, Distribution Center Operations, and Marketing to exceed customer expectations and industry leading performance.
• Be accountable for brand presentation and revenue expansion in the territory, and leverage the Wholesale B2B platform to increase productivity, efficiency and customer engagement.

• 5-10 years of experience, with thorough knowledge of the golf industry, its ecosystem, and the game.
• Ability, desire, and flexibility to travel frequently and consistently
• Deep understanding of the premium golf industry and green-grass channel, including the market landscape and growth opportunities.
• Strong retail-analysis and technology skills, including proficiency in Microsoft Outlook and Excel and experience with systems management.
• Highly motivated, organized, results-driven self-starter.
• Experience working with PGA professionals, golf-industry organizations, and influencers.
• Effective interpersonal, communication, presentation, and leadership skills.
• Strong negotiation and analytical skills.
• Strong understanding of premium brand positioning.
• Comprehensive knowledge of the competitive landscape and relevant brands.

Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the…