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Software Engineer, Backend Developer, Senior Developer

Job in Town of Tonawanda, New York, USA
Listing for: RepRally
Full Time position
Listed on 2025-12-01
Job specializations:
  • Software Development
    Software Engineer, Backend Developer, Senior Developer, Cloud Engineer - Software
Job Description & How to Apply Below
Location: Town of Tonawanda
About Rep Rally

Rep Rally is building the future of wholesale commerce. We’re a VC-backed technology startup in NYC, uniting brands, sales reps, and distributors into a single, powerful platform. Our mission is to make wholesale as connected, data-driven, and frictionless as consumer e-commerce. We’re scaling fast behind a tight-knit, elite team and backed by leading vertical investors including Infinity Ventures, Indicator Ventures, Mu Ventures, and Clocktower Ventures.

Why

This Role Matters

We’re looking for a senior, hands-on engineer who wants to own major product initiatives end-to-end. You’ll help architect and ship gamified features that drive lead generation, cart curation, and orders on our mobile-first platform. You’ll be building the backbone of a three-sided marketplace that’s transforming an industry — and you’ll work in person with some of the sharpest operators in NYC.

What

You’ll Do
  • Lead large initiatives from whiteboard to production, breaking down complex requirements into clear execution plans.
  • Architect and launch scalable, high-impact solutions for review flows, data provision, and platform integrations.
  • Collaborate directly with leadership to shape roadmap and technical direction.
  • Create engineering best practices for reviews, coding standards, and team insights.
  • Build efficient, reliable backend systems that can scale as our user base grows.
What We’re Looking For
  • 3–7+ years of engineering experience, ideally with startup or high-growth company exposure.
  • Proven ability to design and build large-scale systems.
  • Proficiency in backend server languages (Go, Ruby, Java, or Kotlin).
  • Experience with modern JavaScript/Type Script frameworks.
  • Solid understanding of relational and No

    SQL databases.
  • Strong technical leadership and collaborative skills — you know how to elevate the team around you.
  • Bachelor’s degree or equivalent experience.
Why You’ll Love Working Here
  • Impact from Day One:
    You’ll own projects that directly move the needle for the business.
  • Elite Team:
    Work alongside top-tier talent in engineering, product, and sales.
  • On-Site Energy:
    Collaborate in our Manhattan HQ — no Zoom fatigue, just fast decisions and faster builds.
  • Competitive Compensation + Equity:
    Every team member gets meaningful ownership.
  • Benefits that have your back:
    • 99% of medical, dental, and vision premiums covered.
    • Unlimited PTO (we mean it).
Seniority level
  • Not Applicable
Employment type
  • Full-time
Job function
  • Engineering and Information Technology
Industries
  • Technology, Information and Internet
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