Product Manager, Card

Staff Product Manager, Card Experience at Affirm

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

The Affirm Card is at a massive inflection point. We have reached millions of cardholders inside our network, but we are just scratching the surface of a 150M+ external TAM. We are looking for a Staff Product Manager to own the critical “Pre-Swipe” Experience – the defining moments between a user saying “yes” to the card and making their first purchase.

This is not just an optimization role; it is a 0->1 strategic ownership role. You will be responsible for the Activation Journey, New User Experience (NUX), and the Checkout experience. Your mandate is to make the onboarding process “butter smooth” in an industry known for friction, turning complex financial compliance into a magical, instant consumer experience.

You will lead the vision for how we welcome millions of new users, creating the fastest, most delightful path to share of wallet. You will build the bets that change how people think about cards, spend and pay over time for many years to come.

• Own the “Pre-Swipe” Vision:
  Define the long-term strategy for Card Activation and New User Experience.
• Build 0->1 Growth Bets:
  Identify and launch net-new features that drive activation.
• Obsess Over the Funnel:
  Manage the end-to-end checkout and activation funnel.
• Cross-Functional Leadership:
  Act as the conductor for a complex group of stakeholders.
• Navigate Complexity:
  Work hand-in-glove with Risk, Legal, and Compliance to invent new ways to onboard users safely.
• Drive Activation Economics:
  Own the metrics that matter (Time-to-First-Transaction, 30-Day Activation Rates, Wallet Provisioning penetration).

• 7+ years of Product Management experience, with a clear track record in consumer mobile apps, fintech, or neobanks.
• Experience Owning Critical Funnels:
  Deep experience optimizing high-stakes conversion flows.
• 0->1 Builder Mentality:
  History launching new products or features from scratch that fundamentally changed user behavior.
• Technical & Design Fluency:
  Speak the language of engineering and have an incredible high bar for UI/UX design.
• Strategic Influence:
  Lead without authority and guide embedded engineering/design pods through ambiguity.
• Data-Driven Intuition:
  Fluent in SQL/Amplitude and use data to find the bottleneck while using product intuition to solve it.
• This position requires either equivalent practical experience or a Bachelor's degree in a related field.

Pay Grade - P

Equity Grade - 13

Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents).

USA base pay range (CA, WA, NY, NJ, CT) per year: $225,000 - $275,000

USA base pay range (all other U.S. states) per year: $200,000 - $250,000

• Health care coverage – claims and premiums covered for you and your dependents.
• Flexible Spending Wallets – stipends for technology, food, lifestyle, and family forming expenses.
• Time off – competitive vacation and holiday schedules.
• ESPP – employee stock purchase plan enabling you to buy shares of Affirm at a discount.

We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

[For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance,
Affirm will consider for employment qualified applicants with arrest and conviction records.

By clicking "Submit Application", you acknowledge that you have read Affirm
's Global Candidate Privacy Notice and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein.