Manager, Digital Marketing

At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our “Compromise Nothing” approach to the global automotive market. That means refusing to choose between performance and sustainability, design and engineering, ambition and integrity. In Lucid Air and Lucid Gravity, we have designed and built vehicles that have redefined their segments, combining exceptional range, performance, design, and expansive space in a single experience.

We achieve this through deep vertical integration, with design, engineering, and production happening in-house across our global offices and manufacturing facilities. Our teams come from industries around the world, united by a shared commitment to excellence. By refusing to settle, you can help redefine what’s possible and shape the future of mobility.

At Lucid Motors, we are relentlessly focused on providing a best-in-class digital experience at every step of the customer journey. This transcends through to our approach in marketing where we aim to create a world class CX in each and every customer touchpoint.

We are looking for a seasoned Performance Marketing expert to own our Paid Media efforts at all stages of our customer funnel.

The ideal candidate has a passion for Digital media, is highly analytical yet appreciates the role great creative plays in driving performance and gets a kick out of driving innovation and being a self-starter who is well suited to a startup environment.

They will have a deep operational understanding of all major Search and Social platforms and is highly strategic in being able to plan the appropriate tactics for various desired outcomes.

This is a tremendous opportunity to establish a foundational and crucial seat at the table with one of the world’s most exciting new brands, working alongside a team of passionate individuals who are dedicated to pushing the boundaries of what great marketing looks like.

We balance hard work and innovation through purpose driven, in-person collaboration. This opportunity is a 100% onsite role out of our Newark, California location.

• Lead strategy, management, optimization and execution of all paid media activity, including Google Ads, You Tube, Facebook, Instagram, Linked In and more
• Scale new customer acquisition channels across paid digital (Facebook, Instagram, PPC, Google)
• Manage daily operations and campaign management of performance marketing channels including paid social, programmatic display and OLV/CTV both in house and in partnership with external agency partners
• Perform day-to-day paid digital marketing campaign activities including bid management, budget allocation, performance monitoring, testing, optimization, campaign extension, etc
• Lead detailed analysis of campaign(s) effectiveness, including segmentation, creative targeting, and cohort analysis
• Continuously raise the bar on attribution metrics and develop new/better standards to effectively measure campaign success
• Analyze channel performance to form & test hypotheses, develop and launch new creative, and target growth strategies week-to-week
• Responsible for optimizing costs and budget management of growth marketing spend
• Integrate existing brand building and content development efforts into overall growth strategy
• Own, drive, and report on key metrics related to customer acquisition cost, channel/ campaign Life Time Value (LTV), and overall channel growth
• Manage relationships with agency partners to consistently improve channel & campaign level metrics
• Collaborate with analyst partners to develop weekly channel performance measurement…