Email and CRM Strategy Lead

When you join Sallie Mae, you become a champion for all students.

We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.

We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.

This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.

Come do more than join something, change something. For students, for future generations, for the future of education.

Drive personalized, data-driven customer engagement across multiple digital channels with specific focus on Email, SMS, and Owned Web. The ideal candidate will design, execute, and optimize our Loan Funnel Program, focusing on customer lifecycle journeys, engagement, and conversion within the financial services sector. The role requires a blend of strategic thinking, technical expertise in marketing automation platforms, and an understanding of the financial industry's unique compliance and regulatory landscape.

• Strategy and Planning

  • Develop and implement marketing automation strategies that align with business objectives for our Loan Funnel Program and other high-value automated programs.
  • Design multi-channel customer lifecycle journeys across email, SMS, push notifications, and in-app messaging to deliver high-impact marketing initiatives.
  • Partner with-functional teams, including sales, data analytics, product, and content, to define campaign architecture and optimize strategies.
  • Develop and manage lead scoring practices to identify and prioritize marketing-qualified leads.

• Execution and Implementation

  • Build and execute automated marketing campaigns and workflows using a marketing automation platform (e.g., Zeta Marketing Platform, Salesforce Marketing Cloud, Hub Spot).
  • Create and manage audience segmentation based on data from CRM and other integrated technologies to maximize relevance and engagement.
  • Maintain integrations between the marketing automation platform and other systems (e.g., CRM) to ensure a seamless flow of data.
  • Ensure all marketing communications adhere to financial regulations and data privacy laws (e.g., CAN-SPAM, GDPR).

• Analysis and Optimization

  • Conduct A/B testing on marketing automation workflows and digital assets to improve engagement and conversion rates.
  • Analyze campaign performance, customer behavior, and engagement metrics to identify actionable insights for continuous improvement.
  • Create and share reports and dashboards to provide key stakeholders with performance summaries and measure success against KPIs.

• Technical and Operational

  • Serve as the in-house subject matter expert for marketing automation, providing guidance and support to internal users.
  • Perform quality assurance (QA) on automated programs and digital assets to ensure accurate implementation.
  • Maintain data quality and hygiene within the marketing automation platform.

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties,…