Sr. Media Buyer

Experienced Media Buyer for Indian eCommerce Brand (D2C)

• 3–6+ years of hands-on performance marketing experience in D2C eCommerce
  .
• Must have scaled ad spends from ₹10–20 lakhs/month → ₹1 crore+/month profitably.
• Proven track record in scaling at least one D2C brand in India from early stage to INR 5–20 crore/mo revenue levels.
• Experience managing Meta (Facebook + Instagram) & Google Ads end-to-end.
• Bonus:
  Experience in Snapchat, Tik Tok (international), You Tube, Amazon Ads, Taboola, DV360
  .

• Deep knowledge of account structure
  , PGM, ABO vs CBO, scaling frameworks.
• Mastery in:
  • Broad + Advantage+ audiences
  • Lookalikes + first-party data
  • Creative testing structures
  • Daily stop loss rules & risk control
  • Retargeting funnels (DPA, ATC, VC custom flows)
• Ability to run multiple ad accounts & manage bans.

• Expert in:
  • Performance Max
  • Search + Brand + Competitor campaigns
  • You Tube acquisition
  • Shopping campaigns
• Strong understanding of data-layer, conversions, feed optimization
  .

• Proficiency in GA4
  , Post Purchase Surveys, Triple Whale, Apps Flyer or Any Track.
• Ability to read:
  • MER
  • Blended CPAs
  • CAC & LTV interaction
  • ROAS vs Contribution Margin
• Understands how to scale while protecting profitability
  .

• Can brief the creative team with:
  • Angles
  • Hooks
  • Winning ad formats
  • Competitor analysis
• Knows what type of creatives work for:
  • Prospecting
  • Retargeting
  • Scaling to cold markets
• Can identify fatigued ads quickly.

• Understands landing page psychology.
• Can audit:
  • PDPs
  • Checkout flow
  • Offer structure
• Works with tech to improve CVR.

• Shopify analytics
• Excel/Google Sheets
• Meta Ads Manager
• Google Ads Manager
• Google Tag Manager
• Pixel setup, conversion APIs
• Klaviyo, SMS, push notifications (basic)

• Ability to take revenue targets and translate them into:
  • Daily spend
  • CAC targets
  • Expected ROAS
  • Weekly scaling plan
• Deep understanding of:
  • Scaling philosophies
  • Risk management
  • Budget pacing
  • Inventory & marketing sync
  • Seasonality planning
• Can design and run Black Friday, Diwali, EOSS, weekend scaling
  .

• KPI-driven, not vanity metrics driven.
• Ownership mindset — behaves like a founder.
• Works calmly under pressure during scaling weeks.
• Transparent & proactive communicator.
• Must be data-first
  , not “opinion-first”.