Senior Manager, Demand Generation - Entegra

Responsibilities

• Plan, develop and execute lead generation campaigns that turn unknown visitors to known leads, then from MQL to SQLs and finally opportunities – always hypothesis testing, measuring, learning and reflecting it in subsequent campaigns
• Implement data-driven, omni-channel inbound marketing campaigns that identify and address target-account pain points, leveraging content, digital channels, and account-based tactics to generate high-quality leads and accelerate pipeline growth for Entegra.
• Partner with Business Development teams to understand key targets, pipeline velocity, downstream lead quality etc., supporting them with scripts, materials and assets that work in conjunction with marketing campaigns to express Entegra’s value proposition
• Measure, analyze and report on campaign effectiveness – with an emphasis on translating marketing campaign and jargon to multiple stakeholder groups with differing levels of understanding

• Bachelor’s Degree or equivalent experience
• 0-5 years of management experience
• At least 5 years of marketing experience
• Familiarity with CRM and MAP platforms, such as Salesforce, Hubspot, Marketo, Pardot, Eloqua, Marketing Cloud etc. as well as analytics platforms, including Google Analytics, Looker Studio and more
• Previous experience with digital marketing strategies and tactics, especially SEO and content syndication platforms (will include Yahoo Gemini, Taboola, Outbrain, Stack Adapt etc)
• Strong grasp of campaign and tactics testing, measurement and analysis, with a track record of applying learnings to iterate and improve subsequent campaigns
• Strong project management skills, with the ability to juggle multiple projects across different industry segments and revenue bands

• Medical, Dental, Vision Care and Wellness Programs
• 401(k) Plan with Matching Contributions
• Paid Time Off and Company Holidays
• Career Growth Opportunities and Tuition Reimbursement