Senior Associate, Direct-to-Consumer Acquisition Marketing

When you join Sallie Mae, you become a champion for all students.

We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.

We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.

This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.

Come do more than join something, change something. For students, for future generations, for the future of education.

The Sr. Associate, Direct-to-Consumer Acquisition Marketing within channel marketing will be responsible for helping drive customer acquisition and growth through marketing channels, including but not limited to email, SMS, direct mail and push notifications. This role will partner closely with analytics, creative, go-to-market lead, campaign operations and marketing stakeholders to optimize channel performance, develop testing strategies and deliver measurable business results.

• Manage and optimize acquisition campaigns across email, SMS, direct mail and push notification channels
• Monitor channel performance and identify opportunities to improve engagement, conversion and business outcomes

• Develop and execute a/b and/or holdout testing strategies focused on, but not limited to, audience targeting, messaging, creative, cadence and channel effectiveness
• Leverage customer behavior and performance insights to drive continuous improvement and channel recommendations

• Manage assigned channel programs from planning through performance evaluation
• Ensure marketing initiatives align to business objectives, customer needs and channel best practices
• Partner with cross-functional teams to deliver business goals
• Present performance insights and recommendations to stakeholder
• Stay informed on channel trends, customer preferences and emerging marketing capabilities
• Help support new broader go-to-market products and strategies
• Identify and explore growth opportunities

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

Minimum:
Indicate minimum education, skills and experience required.

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 3+ years of experience in CRM marketing, lifecycle marketing, prospecting marketing, channel marketing or digital marketing
• Experience managing campaigns across one or more owned channels, including email,…