Marketing and Business Development Analyst; Law Firm

Marketing and Business Development Analyst
Location: New Jersey Office
Salary Range: $80,000 – $120,000 (commensurate with experience)

Source Pro Search is partnering with a leading law firm to find a
Marketing and Business Development Analyst to join their high-performing Marketing Department. This strategic role is ideal for a data-savvy, research-driven professional who thrives at the intersection of analytics, market intelligence, and business growth strategy.

• Conduct in-depth market research and competitive intelligence to identify trends, target opportunities, and support practice group growth strategies.
• Create detailed client, prospect, and industry intelligence reports to inform business development efforts.
• Track and analyze legal market developments, competitor activities, and industry-specific opportunities.
• Leverage data and analytics to support strategic marketing and business development initiatives.
• Maintain and enhance the firm’s CRM and experience databases
  , ensuring accurate matter reporting and data integrity.
• Assist in RFPs, proposals, and pitch materials
  , ensuring alignment with firm brand and strategic goals.
• Develop new marketing collateral to promote the firm’s services to targeted audiences.
• Manage and track outreach campaigns using the firm’s CRM system, measuring engagement and results.
• Produce impactful submissions for legal rankings and awards
  , collaborating with PR partners when needed.
• Partner closely with attorneys and practice leaders to execute targeted business development initiatives.
• Provide backup support during team absences or high-volume workload periods.

• Bachelor’s degree with 3–5 years’ experience in marketing, business development, or analytics.
• Professional services experience (law firm, accounting, consulting) strongly preferred.
• Exceptional writing, proofreading, and editing skills
  .
• Highly organized, detail-oriented, and able to manage multiple projects under tight deadlines.
• Advanced skills in Microsoft Excel and Power Point .
• Familiarity with Nexl, Foundations, Bloomberg Law, and Dun & Bradstreet a plus.
• Strong interpersonal skills and ability to work both independently and in a collaborative team setting.
• Willingness to travel between offices as needed.

If you’re ready to bring your analytical expertise, market insight, and strategic thinking to a respected and dynamic legal team, we’d love to connect.