Lead Business Analyst

Job Classification:

Technology - Agile, Delivery, & Product Prudential Financial (NYSE: PRU), a global leader in financial services for over 150 years, is committed to helping individuals and institutions grow and protect their wealth. We offer a broad range of financial products and services, including life insurance, retirement solutions, and investment management. With over $1.6 trillion in assets under management and a presence in more than 20 countries, Prudential empowers customers worldwide to achieve financial security.
** The Business
** Prudential’s Brand & Marketing organization is at the forefront of driving growth, deepening customer relationships, and delivering experiences that reflect our purpose and values. Within Brand & Marketing, the Growth & Channel Activation team is focused on delivering impactful marketing strategies and experiences across channels that drive measurable business outcomes.
** The Role
** We are seeking a Lead Business Analyst to support the strategic vision and execution of , one of the company’s most visible and critical digital properties. This role partners closely with the Director, Product Owner for  and plays a pivotal role in translating business needs into actionable user stories and requirements that drive digital transformation and customer-centric experiences.  Operating within a SAFe Agile framework, the Lead Business Analyst will collaborate with cross-functional teams—including UX, web & content strategy, analytics, technology, and business stakeholders—to ensure that digital solutions are practical, scalable, and aligned with business objectives.

This role is instrumental in shaping the end-to-end web experience, identifying opportunities for improvement, and supporting the delivery of capabilities that enhance customer acquisition, engagement, and support.  This is a hybrid role based in Newark, NJ, with onsite work expected 3 days per week.
** What you can expect:
*** Lead requirements gathering through interviews, workshops, surveys, and analysis of business processes and systems.
* Translate business needs into clear, concise, and actionable user stories, functional specifications, and acceptance criteria.
* Manage changes to requirements throughout the product lifecycle, ensuring transparency and alignment.
* Create documentation to support solution design and stakeholder alignment.
* Partner with the Product Owner to manage and prioritize the product backlog, ensuring high-value items are addressed first.
* Coordinate with cross-functional teams to support the implementation of new web platform capabilities and feature enhancements to ensure they are production-ready.
* Coordinate requests for analytics tagging, ADA defect remediation, and content authoring, ensuring timely execution and alignment with platform standards.
* Support recurring production releases, including end-to-end testing, and user acceptance testing (UAT).
* Support the exploration and implementation of AI-driven features to enhance personalization, customer support, and operational efficiency.
* Define and track key performance indicators (KPIs) to measure success and inform future iterations.
* Provide documentation to ensure successful adoption and operational support of web platform capabilities
** What You’ll Need to Succeed:
*** 6–8 years of experience in business analysis, preferably within digital product teams and Agile environments.
* Proven ability to write and manage user stories and acceptance criteria in collaboration with Product Owners and Scrum teams.
* Strong understanding of SAFe Agile methodologies and experience working in cross-functional teams.
* Experience supporting large-scale web platforms and CMS-enabled digital experiences (e.g., Adobe Experience Manager).
* Familiarity with coordinating tagging, accessibility, and content workflows across digital teams.
* Excellent analytical and problem-solving skills with a customer-centric mindset.
* Strong communication and stakeholder management skills, with the ability to influence and drive alignment across teams.
* Familiarity with tools such as Miro, Figma, Jira, Confluence, and Adobe Analytics is a plus.
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