Director, Web & Content Strategy

Director, Web & Content Strategy

Prudential Financial

Join to apply for the Director, Web & Content Strategy role at Prudential Financial
. This role supports the company's mission to help individuals and institutions grow and protect their wealth.

Prudential’s Brand & Marketing organization is central to driving growth and deepening customer relationships. Within Brand & Marketing, the Growth & Channel Activation team focuses on delivering impactful marketing strategies across channels.

The Director, Web & Content Strategy leads the team responsible for defining and delivering the content and experience strategy for  Responsibilities include overseeing a team of Web & Content Strategists and Specialists, ensuring a cohesive, optimized, and governed web experience that supports growth and customer support objectives.

• Define and drive the overall web and content strategy for , ensuring alignment with brand, business, and customer experience goals.
• Lead and mentor a team of Web & Content Strategists and Specialists, fostering a culture of innovation, collaboration, and accountability.
• Oversee SEO and AEO strategy and implementation to maximize website discoverability, performance, and compliance with financial services standards.
• Establish and manage website governance frameworks, including content standards, accessibility, compliance, and operational workflows.
• Develop and maintain the operating model for the Web & Content Strategy team, ensuring efficient processes and clear roles and responsibilities.
• Build and manage the engagement model with business partners to support strategic initiatives, marketing campaigns, and content needs.
• Collaborate with cross-functional teams—Product, Design, Technology, Analytics, and Marketing—to deliver cohesive, customer-centric web experiences.
• Ensure content and experience strategies are optimized for both acquisition and servicing, supporting full-funnel customer journeys.
• Evaluate and integrate AI-powered tools to enhance team efficiency and improve digital experience delivery.
• Manage agency and vendor relationships for content creation, ensuring quality, consistency, and alignment with strategic goals.
• Monitor and analyze performance metrics to inform continuous improvement and strategic decision‑making.
• Champion personalization strategies to deliver tailored experiences that drive engagement and conversion.
• Stay ahead of digital trends, regulatory changes, and customer expectations to evolve the web and content strategy.
• Coordinate across teams to ensure consistent delivery and efficient execution of integrated marketing campaigns and digital initiatives.

• 8+ years of experience in marketing, digital content strategy, web experience management, or related roles, with at least 3 years in a leadership capacity.
• Proven success in developing and executing enterprise‑level web and content strategies in a regulated industry, preferably financial services.
• Expertise in SEO/AEO, content governance, and digital experience optimization.
• Strong leadership and team management skills, with experience building and scaling high‑performing teams.
• Demonstrated ability to lead cross‑functional collaboration and influence senior stakeholders.
• Experience with content management systems (e.g., Adobe Experience Manager), AI technologies, SEO tools, analytics platforms, and accessibility standards.
• Strategic thinker with a track record of translating business goals into actionable digital strategies.
• Excellent communication and storytelling skills, with the ability to articulate complex ideas clearly and persuasively.
• Experience managing external agencies and vendors to deliver high‑quality content and experiences.
• Passion for customer‑centric design, financial literacy, and delivering meaningful digital experiences.

• Agile methodologies and working in cross‑functional product teams.
• Personalization platforms and strategies.
• Tools like Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Workfront, Figma, Qualtrics, Gradial.
• AI tools for content creation and optimization.

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