Manager, Web & Content Strategy

** The Business
** Prudential’s Brand & Marketing organization is central to driving growth, deepening customer relationships, and delivering experiences that reflect our purpose and values. We are a diverse team of strategists, creatives, and marketers who put the customer at the center of everything we do. Within Brand & Marketing, the Growth & Channel Activation team is focused on delivering impactful marketing strategies and experiences across channels that drive measurable business outcomes.
** The Role
** We are seeking a Manager, Web & Content Strategy to join our Growth & Channel Activation team. This role will be instrumental in shaping and executing the content and experience strategy for , supporting specific business lines. Reporting to the Director, Web & Content Strategy, this individual will collaborate with cross-functional teams and business partners to define, implement, monitor, and optimize web experiences that drive customer engagement and business outcomes.
This is a hybrid role based in Newark, NJ, with onsite work expected 3 days per week.
* Partner with business units to translate strategic objectives into compelling digital experiences and content plans, including support for marketing campaigns.
* Develop and execute web content strategies that align with Prudential’s brand, business goals, and customer needs.
* Lead the planning, creation, and optimization of content for , ensuring consistency in tone, style, and messaging.
* Integrate personalization strategies into content planning and execution to deliver tailored experiences that drive engagement and conversion.
* Support experimentation and A/B testing to optimize content effectiveness and user experience.
* Manage content lifecycle including audits, updates, and governance to ensure accuracy, compliance, and relevance.
* Partner with Design, Product and Technology teams to introduce new web capabilities and optimize existing ones to enhance customer experience and business impact.
* Monitor performance metrics (traffic, engagement, lead generation and conversion) and use insights to inform continuous improvement.
* Implement AEO / SEO best practices and accessibility standards to maximize discoverability and usability.
* Stay current on digital trends, financial services regulations, and customer behavior to inform strategy.
* Ensure all content complies with legal, regulatory, and brand standards.
* 5+ years of experience in marketing, digital content strategy, web content management, or related roles, preferably in financial services.
* Strong understanding of financial services and customer journeys in a regulated environment.
* Proven ability to lead content strategy and execution across complex digital ecosystems.
* Experience with content management systems (e.g., Adobe Experience Manager) and analytics platforms.
* Excellent writing, editing, and storytelling skills with a focus on clarity and engagement.
* Strong project management skills and ability to manage multiple priorities.
* Strategic and collaborative mindset with experience working across Marketing, Product, Compliance, and Technology teams.
* Analytical skills to interpret data and translate insights into actionable strategies.
* Familiarity with UX principles, responsive design, and accessibility standards (WCAG).
* Financial education content and customer engagement strategies.
* Agile methodologies and working in cross-functional product teams.
* Personalization strategies and content targeting.
* Tools like Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Workfront, Figma, Qualtrics, Conductor, Gradial
* AI tools for content creation and optimization
** Work/Life Resources
** to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.  
** Education Benefit
** to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.  Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week. Prudential Financial, Inc. (NYSE: PRU), a global financial…