Manager, Web & Content Strategy

Job Classification:
Marketing & Communications - Marketing

Prudential Financial (NYSE: PRU), an industry leader in financial services for more than 150 years, is committed to helping individuals and institutions grow and protect their wealth. We offer a broad range of financial products and services, including life insurance, retirement solutions, and investment management. With over $1.6 trillion in assets under management and a presence in over 20 countries, Prudential empowers customers worldwide to achieve financial security.

Prudential’s Brand & Marketing organization is central to driving growth, deepening customer relationships, and delivering experiences that reflect our purpose and values. We are a diverse team of strategists, creatives, and marketers who put the customer at the center of everything we do. Within Brand & Marketing, the Growth & Channel Activation team is focused on delivering impactful marketing strategies and experiences across channels that drive measurable business outcomes.

We are seeking a Manager, Web & Content Strategy to join our Growth & Channel Activation team. This role will be instrumental in shaping and executing the content and experience strategy for , supporting specific business lines. Reporting to the Director, Web & Content Strategy, this individual will collaborate with cross‑functional teams and business partners to define, implement, monitor, and optimize web experiences that drive customer engagement and business outcomes.

This is a hybrid role based in Newark, NJ, with onsite work expected 3 days per week.

• Partner with business units to translate strategic objectives into compelling digital experiences and content plans, including support for marketing campaigns.
• Develop and execute web content strategies that align with Prudential’s brand, business goals, and customer needs.
• Lead the planning, creation, and optimization of content for , ensuring consistency in tone, style, and messaging.
• Integrate personalization strategies into content planning and execution to deliver tailored experiences that drive engagement and conversion.
• Support experimentation and A/B testing to optimize content effectiveness and user experience.
• Manage content lifecycle including audits, updates, and governance to ensure accuracy, compliance, and relevance.
• Partner with Design, Product and Technology teams to introduce new web capabilities and optimize existing ones to enhance customer experience and business impact.
• Monitor performance metrics (traffic, engagement, lead generation and conversion) and use insights to inform continuous improvement.
• Implement AEO / SEO best practices and accessibility standards to maximize discoverability and usability.
• Stay current on digital trends, financial services regulations, and customer behavior to inform strategy.
• Ensure all content complies with legal, regulatory, and brand standards.

• 5+ years of experience in marketing, digital content strategy, web content management, or related roles, preferably in financial services.
• Strong understanding of financial services and customer journeys in a regulated environment.
• Proven ability to lead content strategy and execution across complex digital ecosystems.
• Experience with content management systems (e.g., Adobe Experience Manager) and analytics platforms.
• Excellent writing, editing, and storytelling skills with a focus on clarity and engagement.
• Strong project management skills and ability to manage multiple priorities.
• Strategic and collaborative mindset with experience working across Marketing, Product, Compliance, and Technology teams.
• Analytical skills to interpret data and translate insights into actionable strategies.
• Familiarity with UX principles, responsive design, and accessibility standards (WCAG).

• Financial education content and customer engagement strategies.
• Agile methodologies and working in cross‑functional product teams.
• Personalization strategies and content targeting.
• Tools like Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Workfront, Figma, Qualtrics, Conductor,…