Director, Design

Position: Director, Experience Design

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Job Classification

Technology – Agile, Delivery, & Product

Role

As part of the Growth & Channel Activation team, you’ll partner closely with Marketing, Product, Engineering, Brand, and Service teams to advance our next generation of digital experiences — from acquisition through servicing — connecting business goals to customer value through human-centered design. Success in the role will look like:

• Creation of unified, high-performing ecosystem: , MyPru, and connected platforms deliver seamless, brand-aligned experiences across acquisition and servicing to drive business growth.
• Challenging the status quo and driving simplification through fresh thinking:
  Lead efforts to simplify how we work and communicate, challenging legacy processes and reframing how we position teams, processes, and services.
• Simplified, intuitive user journeys:
  Customers are able to complete tasks faster and with less friction, increasing satisfaction and ease of doing business.
• Tangible business impact:
  Growth in traffic, conversion, enrollment, and adoption reflects effective design and messaging.
• Improved operational efficiency:
  Shorter cycle times, fewer support calls, and reduced defects signal streamlined, reliable experiences.

What You Can Expect – Lead Digital Ecosystem Strategy

• Define and evolve the vision for Prudential’s digital front door, ensuring cohesion across marketing, servicing, and authenticated experiences.
• Apply systems thinking to connect platform strategy with customer journeys, personalization, and business outcomes.

Deliver Design Excellence and Measurable Impact

• Lead the reimagining and redesign of  and MyPru, shaping how customers engage with our digital platforms.
• Continuously improve the end-to-end user experience through iterative design, information architecture, usability testing, and performance insights.
• Own and elevate design execution across platforms, focusing on clarity, usability, and accessibility (WCAG).
• Translate insights from research, analytics, and voice-of-customer into actionable design improvements.
• Guide prioritization using experimentation frameworks and data-driven decision-making.
• Improve acquisition and servicing journeys through intuitive flows, simplified content, and responsive design.
• Collaborate across disciplines to ensure cohesive, scalable experiences that reflect brand purpose.
• Contribute to and evolve the enterprise design system to support consistency and efficiency.

Lead, Mentor, and Scale a High-Performing Team

• Manage and inspire a team of UX designers fostering a culture of creativity, accountability, and continuous learning.
• Promote professional growth through mentorship, feedback, and clear career paths.
• Evangelize the value of design across the enterprise and celebrate team accomplishments.

Partner Across the Enterprise

• Collaborate with senior leaders in Marketing, Product, Technology, and Brand to align design strategy with business goals and platform roadmaps.
• Work closely with Legal, Compliance, and Accessibility partners to ensure experiences meet enterprise standards and regulatory requirements.
• Represent Experience Design in cross-functional forums, influencing digital transformation, brand adoption, and innovation initiatives.

What You’ll Need

• You are a strategic design leader and systems thinker who thrives at the intersection of storytelling, execution, and enterprise complexity. You advocate for simplicity, customer-centered design, and scalable solutions that drive impact.
• 8+ years in UX or Product Design leadership (enterprise or large-scale ecosystem experience preferred).
• 4+ years of people management experience, and at least 2 years of interaction experience with executive teams.
• Proven track record leading cross-functional teams to deliver measurable business and customer impact.
• Strong background in web platform design (AEM, content-driven, transactional, and authenticated experiences).
• Experience with design systems (Figma), accessibility standards (WCAG), and agile delivery models.
• Skilled in stakeholder influence, executive communication, and managing multiple complex initiatives.
• Data-driven mindset…