Retail Strategy Development & Intelligence Manager

Job Description

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.
Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve.
Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.
At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description

The Business Strategy & Intelligence Manager plays a pivotal role in shaping and advancing the overall Consumer strategy for the Bank. This leader is responsible for developing enterprise‑aligned strategic recommendations, driving cross‑functional initiatives that influence long‑term Consumer direction, and ensuring new business capabilities seamlessly integrate into the broader Consumer & Small Business strategic agenda.

The ideal candidate is a strategic thinker with strong product, project, and data analytics skills, exceptional business acumen, and the ability to translate complex insights into clear strategic ideas and actions. Success in this role depends on the ability to collaborate across Product, Digital, Operations, Technology, and Line of Business teams to identify and drive strategies that accelerate growth, deepen client engagement, and strengthen the consumer experience.

This role manages the development and execution of cross‑enterprise strategy formulation efforts, identifies strategic opportunities, and influences decisions, processes, and investments grounded in deep consumer and market insights.

Job Responsibilities Strategic Leadership & Consumer Strategy Development

• Lead and support the development, refinement, and execution of the Next Gen Consumer & Small Business strategy, ensuring initiatives ladder up to a cohesive enterprise vision.

• Translate client insights, competitive intelligence, behavioral analytics, and market trends into actionable strategic priorities that shape the direction of the overall Consumer & Small Business strategy.

• Partner with Line of Business executives to embed client‑focused strategies into planning, delivery, and growth objectives across the enterprise.

Digital Consumer Capability Strategy & Transformation

• This role is strategically critical in accelerating the Next‑Gen Consumer Transformation strategy, serving as a key architect in the development of digital capabilities that advance the Consumer strategy to maintain and grow market share. Core areas of work include:

Insight‑Driven Ideation & Strategy Creation

• Lead the ideation of new digital self‑service capabilities and enhancements, grounded in data and aligned with enterprise consumer strategic priorities.

• Ensure concepts reflect both client needs and strategic business objectives.

Strategic Storyboarding & Business Case Development

• Develop strategic narratives, solution concepts, and business cases in partnership with frontline teams, Product, Digital, Operations, and Technology.

• Drive stakeholder alignment, benefit sign‑off, and prioritization of capabilities that have meaningful impact on the consumer strategy.

Deep Consumer Insight & Behavioral Understanding

• Build a rigorous, holistic view of client behaviors informed by voice of customer, agent insights, experience analytics, and journey‑level performance.

• Use these insights to identify strategic gaps, emerging needs, and opportunities that enhance the digital consumer experience.

Strategic Delivery & Capability Execution

• Guide scope definition and oversee project management through the execution of new digital capabilities, ensuring solutions are aligned with strategic goals and…