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Senior Brand Manager, Aesthetic Med. Device

Job in Newark, Essex County, New Jersey, 07175, USA
Listing for: Bausch Health
Full Time position
Listed on 2026-01-12
Job specializations:
  • Marketing / Advertising / PR
    Marketing Manager, Branding Specialist / Ambassador, Marketing Strategy
  • Management
Salary/Wage Range or Industry Benchmark: 150000 - 200000 USD Yearly USD 150000.00 200000.00 YEAR
Job Description & How to Apply Below

Senior Brand Manager – Aesthetic Medical Device

Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesn't just wait for change but actively creates it—where your skills and values drive our collective progress and impact.

Key Responsibilities Brand Strategy & Leadership
  • Establish, align, and execute the commercial strategy for the assigned brand in North America.
  • Develop and manage annual brand plans, programs and integrated campaigns that achieve growth and profitability objectives.
  • Translate brand strategy into actionable annual plans, KPIs, and measurement frameworks.
  • Monitor the competitive landscape and translate insights into actionable brand and go‑to‑market strategies.
  • Serve as the key liaison between marketing, sales and executive leadership to communicate performance and identify opportunities.
Product Strategy & Lifecycle Management
  • Lead product lifecycle strategy from launch through maturity and end‑of‑life, balancing market needs, profitability and portfolio fit.
  • Partner with Global Marketing and R&D to inform innovation and go‑to‑market readiness.
Marketing Execution & Innovation
  • Lead the development and execution of innovative, insight‑driven marketing programs—including advertising, PR, events and trade show initiatives—that elevate brand desirability and drive engagement.
  • Manage agency partners and internal stakeholders to ensure creative excellence and consistent brand storytelling, while demonstrating hands‑on executional acumen and the ability to deliver results without over reliance on external resources.
  • Influence agency and partner outcomes through clear briefs, disciplined project management and post‑launch evaluation.
  • Create sales tools and marketing assets to support customer acquisition, retention and loyalty.
  • Champion omnichannel engagement, leveraging analytics to optimize performance and ROI.
  • Use analytics and customer insights to measure campaign performance and inform strategic decisions.
Cross‑Functional Collaboration & Field Engagement
  • Own end‑to‑end commercialization plans that translate insights into measurable revenue growth.
  • Collaborate with Key Opinion Leaders (KOLs) and customers to gather insights, co‑create programs and advance brand advocacy.
  • Lead brand presence at key congresses, symposia and customer events to strengthen relationships and visibility.
  • Conduct regular field travel to engage directly with customers and sales teams, ensuring strong market understanding and brand alignment.
  • Leverage field and KOL insights to shape competitive differentiation.
Financial & Operational Excellence
  • Own brand P&L performance and partner with Finance to model pricing scenarios, promotional ROI and margin optimization. Evaluate product mix and portfolio contribution to ensure sustainable growth.
  • Align marketing investments with business objectives, ensuring efficient allocation of resources and accountability for results.
  • Manage brand budgets and vendor agreements to ensure fiscal responsibility and efficiency.
  • Track, measure and report on key performance indicators to inform continuous improvement.
Qualifications
  • Bachelor’s degree required; MBA preferred.
  • Minimum 8 years of marketing experience in medical devices, aesthetics or life sciences.
  • Proven success developing and executing brand plans, product launches and marketing programs in complex cross‑functional organizations.
  • Demonstrated experience in product lifecycle management and cross‑functional commercialization (R&D, Regulatory, Clinical).
  • Demonstrated experience managing all aspects of the marketing mix—product, price, place and promotion.
  • Strong financial acumen with experience managing A&P budgets and vendor contracts.
  • Excellent communication, leadership and project management skills with the ability to influence across functions and levels.
  • Strong knowledge of digital marketing, omnichannel engagement and analytics.
  • Ability to think strategically and execute with operational excellence in a matrixed environment.
  • Experience collaborating across commercial, clinical…
Position Requirements
10+ Years work experience
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