Customer Strategy Lead - GCC
Listed on 2026-10-09
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Marketing / Advertising / PR
Marketing Strategy, Client Relationship Management, Sales & Marketing -
Sales
Client Relationship Management, Sales & Marketing
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
CustomerStrategy Lead - GCC
Customer Strategy Lead - GCC will lead U.S. customer strategy and end-to-end engagement for Growth – Cross Category platforms, including GLP-1, Medicare Advantage OTC, Soccer, Women’s Wellness, Kids’ Health, and future growth platforms. Convert platform strategies into retailer priorities, commercial plans, and measurable omnichannel execution. Serve as GCC’s single Customer Strategy & Planning interface with Sales and bring one aligned, brand-agnostic voice to customers.
KeyAccountabilities
- Own GCC customer segmentation and growth plans, defining priority retailers, customer roles, and growth targets.
- Lead end-to-end engagement plans linking platform strategy, retailer needs, commercial milestones, and senior sponsorship.
- Convert GCC strategies into retailer plans, omnichannel activation, and category-growth stories, mobilizing the right brands and capabilities.
- Serve as GCC’s single Sales interface and coordinate Marketing, Category/Insights, Shopper, Analytics, and Finance.
- Prioritize where and how proven executions scale across priority customers while enabling targeted tests that address clear learning needs.
- Set KPIs and measure the incrementality of GCC activation above the base business, using results to guide enterprise-wide investment and scaling decisions.
- Partner with the GCC team, lead one direct report, and model pace, resilience, and accountability.
- Tiered customer plans align resources and sponsorship to the highest-value retailers.
- Incremental net sales, sell-in, and activation results are attributable to GCC platforms.
- Successful pilots become repeatable playbooks scaled across priority customers.
- Plans, budgets, KPIs, risks, and actions remain visible through a consistent performance cadence.
- GCC is embedded in customer planning with clear ownership, one commercial narrative, and an effective team.
Location:
Berkeley Heights, NJ (Hybrid - 3 days onsite per week)
Salary range: $137,185 - $188,630 USD annually plus an annual bonus.
Why you?- 8+ years in CPG customer or sales strategy, category/insights, shopper marketing, omnichannel activation, or a related field.
- Proven ability to turn portfolio strategies into customer plans, retailer narratives, and executable activation.
- Expertise in segmentation, engagement planning, commercial planning, and performance measurement.
- Success leading cross-functional work in a matrix and influencing senior internal and customer stakeholders.
- Ability to lead through ambiguity and influence through leadership, with the entrepreneurship, resilience, executive presence, and accountability to turn strategy into action and develop others.
- Customer strategy or activation experience with Walmart, Amazon, and/or Costco.
- Fluency in digital commerce, omnichannel activation, retail media, and digital shelf.
- Experien…
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