Digital Marketing Manager

Overview

The Digital Marketing Manager will play a key role in driving the planning, execution, optimization, and measurement of paid marketing programs supporting Audience Engagement initiatives. This role requires a strong understanding of paid media, campaign performance, data analytics, and data-driven optimization.

The Marketing Manager will own day-to-day marketing programs from strategy through execution and reporting, using data and testing to improve campaign performance and identify opportunities for growth. The role will partner closely with internal marketing, sales, analytics, product, and operational teams to ensure programs are delivered accurately, efficiently, and against business objectives.

Key Responsibilities

• Paid Marketing, Campaign Management & Testing
• Plan, execute, and optimize paid digital marketing campaigns across channels such as social, display, and testing new paid channels.
• Manage campaign setup, launch, pacing, optimization, and ongoing performance monitoring to ensure programs meet defined objectives.
• Monitor campaign delivery and proactively identify and resolve issues affecting performance, timelines, targeting, or data quality.
• Develop and execute A/B and multivariate testing strategies across audiences, creative, messaging, channels, placements, and other campaign variables to improve marketing efficiency.
• Identify opportunities to improve marketing effectiveness through new channels, audience strategies, testing approaches, data applications, and process improvements.

Analytics, Reporting & Business Insights

• Own marketing performance reporting, including the development and maintenance of dashboards, recurring reports, campaign summaries, and business reviews.
• Analyze campaign and audience data to identify trends, opportunities, risks, and performance drivers.
• Develop and monitor KPIs to evaluate the effectiveness of marketing campaigns, products, features, and audience strategies.
• Pull, manipulate, and analyze data using tools such as SQL, Excel/Google Sheets, Tableau, or other BI and visualization platforms.
• Ensure data accuracy and integrity through detailed QA, reconciliation, and validation of campaign and performance data.
• Bring a broader business perspective to marketing analysis, connecting campaign-level performance to revenue, customer engagement, audience growth, and overall business objectives.

Program & Project Management

• Own multiple marketing programs and projects simultaneously, ensuring clear timelines, deliverables, follow-ups, dependencies, and accountability across stakeholders.
• Proactively track open items and follow up with internal partners to keep campaigns and projects moving forward.
• Maintain accurate campaign documentation, requirements, reporting, and project trackers.
• Identify operational gaps and develop processes that improve campaign execution, scalability, and efficiency.
• Manage competing priorities while maintaining a high level of accuracy and attention to detail.
• Support strategic initiatives and ad hoc analyses that contribute to broader marketing and business objectives.

Cross-Functional & Stakeholder Management

• Serve as a trusted marketing partner to Audience Engagement, Presales, Sales, Analytics, Product, Operations, Finance and other cross-functional teams.
• Effectively communicate and collaborate across teams to streamline workflows, improve data and campaign processes, and identify opportunities for automation.
• Build strong stakeholder relationships through clear communication, responsiveness, strong follow-through, and ownership.

Qualifications

• Bachelor’s degree in Business, Analytics, Data Science, or a quantitative field.
• 4+ years of experience in digital marketing, paid media, performance marketing, marketing…