Merchandising & Brand Manager

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Opportunity, growth, and meaningful rewards! We offer:

• Health, dental and vision insurance
• Generous paid time off (vacation, flex or sick)
• Holiday pay

Employee discounts across all company brands

Employee assistance program

• Training and exciting career growth opportunities
• Referral program – refer a friend and earn a bonus

* Benefits may vary by position so ask your recruiter for details.

Advertised Compensation:$80,365.00to $95,728.00

Purpose:The Merchandising & Brand Manager at
Newark Liberty International Airport
, focuses on financial performance, commercial excellence and brand standard compliance for specialty retail operations with sales up to $3M. This role ensures stores maintain exceptional brand standards, visual merchandising, and product presentation while serving as the primary liaison with brand partners and supporting operational teams in delivering brand-compliant customer experiences.

• Collaborates with operational leadership to support sales growth through brand standard execution, product knowledge training, and visual merchandising excellence while monitoring brand compliance metrics
• Partners with operational management to establish and maintain brand-specific customer service standards; provides targeted coaching and brand expertise to enhance customer experiences while supporting the full talent lifecycle including recruiting, hiring, onboarding, and developing specialty staff to ensure consistent brand representation
• Oversees and executes inventory management processes related to brand requirements, working collaboratively with operational teams on strategic stock selection, seasonal transitions, and promotional merchandise planning; ensures full compliance with promotional guidelines and brand partner requirements while maintaining optimal inventory levels that support sales objectives and brand standards
• Conducts regular brand standard audits and store assessments to ensure visual merchandising, product presentation, and brand guideline compliance; makes decisions on corrective actions and provides strategic recommendations to operational teams
• Serves as primary liaison with Commercial team, brand partners and vendors, communicating brand initiatives, seasonal requirements, and promotional needs while ensuring timely execution of brand-directed programs and merchandising resets
• Develops and delivers brand-specific training programs for store associates, focusing on product knowledge, brand storytelling, and customer engagement techniques that align with brand standards and expectations
• Monitors and analyzes brand performance metrics, customer feedback, and sales data related to brand compliance; provides insights and recommendations to operational leadership for performance optimization
• Oversees visual merchandising execution, ensuring displays meet brand guidelines and seasonal requirements; coordinates with merchandising teams on corporate and local brand initiatives while maintaining visual consistency
• Maintains expert-level product knowledge across assigned brands and categories; stays current with brand launches, promotions, and industry trends while communicating updates to operational teams
• Reports regularly to brand partners on performance metrics, compliance status, visual merchandising execution, and market insights while maintaining strong vendor relationships

• The position typically reports to the Director of Operations
• The Merchandising & Brand Manager position falls under the Fair Labor Standards Act as an Exempt position under the Administrative Exemption test
• The Merchandising & Brand Manager position requires varied scheduling with presence during key operational periods to monitor brand standard execution and support operational teams across different business cycles

• Education and Experience:The combination of education and professional experience must exceed 5 years:
• In a commercial/brand role:
  Requires 3 years of experience in brand management, visual merchandising, or commercial operations within retail environment
• In a retail operations support role:
  Requires 5 years of experience supporting retail operations with focus on brand standards, merchandising, or commercial excellence
• A bachelor's degree in business administration, marketing, merchandising, or related program can count for 3 of the 5-year requirement
• Specialized…