Director of Sales

Hearth Brook | Newark, Ohio

Build relationships. Grow our community. Help seniors find their next home.

Hearth Brook is seeking an outgoing, motivated Director of Sales to lead our sales and marketing efforts. If you enjoy connecting with people, building referral relationships, and guiding families through an important decision, this is an opportunity to make a meaningful difference while growing your career.

Reporting to the Executive Director, you will lead the sales process from the first inquiry through move-in, develop community outreach strategies, and help Hearth Brook achieve its occupancy goals.

Why Join Hearth Brook?

• Competitive pay
• Great benefits, including medical, dental, vision, and life insurance
• Generous paid time off and holiday pay
• Opportunities for growth and advancement
• A supportive team and meaningful work serving seniors and their families

What You’ll Do

• Lead daily sales and marketing activities to achieve community occupancy goals.
• Respond promptly to inquiries, build relationships with prospective residents and families, and maintain consistent follow-up.
• Conduct engaging, personalized community tours that connect each prospect’s needs with the services and lifestyle at Hearth Brook.
• Maintain accurate prospect records, follow-up activities, and sales progress in the community’s CRM.
• Develop and implement the annual sales and marketing plan, including outreach, advertising, events, and referral development.
• Build strong relationships with healthcare providers, referral partners, local organizations, and other community contacts.
• Coordinate a welcoming, organized move-in process with residents, families, and community departments.
• Create and coordinate marketing materials, presentations, newsletters, and public relations efforts.
• Monitor sales results, market trends, and competitor activity; recommend strategies to support continued growth.
• Develop and manage departmental budgets, forecasts, and staffing plans.
• Recruit, train, supervise, and evaluate sales and marketing associates, as applicable.
• Work closely with the Executive Director and community team to support resident satisfaction and a positive community reputation.

What You’ll Bring

• Bachelor’s degree in marketing or a related field, or an equivalent combination of education and experience.
• At least three years of progressively responsible experience in marketing, senior living, or a related field.
• Strong communication, relationship-building, presentation, and leadership skills.
• An organized approach to managing inquiries, follow-up, outreach, and competing priorities.
• A compassionate, professional approach to working with seniors and their families.
• Knowledge of marketing planning and analysis and applicable senior living practices and requirements.
• A valid driver’s license and current auto liability insurance for local marketing travel.
• Availability for occasional evening and weekend appointments, events, and community needs.

Physical Requirements and Work Environment

This position involves working throughout the community and attending off‑site outreach activities. Duties may require sitting, standing, walking, climbing stairs, bending, reaching, and lifting up to 15 pounds unassisted. Associates must be able to perform the essential functions of the position, with or without reasonable accommodation.

Additional Information

This posting provides a general overview of the position and is not an exhaustive list of duties or responsibilities. Responsibilities and schedules may change based on community needs. This position does not constitute a contract of employment or alter at‑will employment status.

Associates with access to protected health information will receive training and must follow applicable privacy requirements and company policies.

Employment is contingent upon successful completion of required pre‑employment screenings, which may include a criminal background check, reference checks, drug screening, physical examination, and verification of employment eligibility, consistent with applicable law.

Hearth Brook is an Equal Opportunity Employer.