Head of Digital Marketing

We have an incredible opportunity for a Head of Digital Marketing to join our growing team at The Signet Collection, an award‑winning brand of boutique hotels across the UK.

The Signet Collection is a growing family of design‑led boutique hotels in remarkable locations — where story, soul, and style come together. From riverside beauty at The Mitre in Hampton Court, to countryside calm at The Retreat at Elcot Park or The Barnsdale, Rutland, and our newest addition, The Alfriston in the South Downs, we’re building a collection of stays with character and ambition.

We're looking for a data‑savvy digital marketer to lead the digital and online strategy for our growing brand Signet Collection, elevating brand awareness, driving direct revenue, and delivering best‑in‑class digital experiences across our hotels. You will own performance marketing, reporting, analytics, content, and channel optimisation to ensure every touchpoint reflects our premium hospitality brand.

— This is a full time, hybrid role working between our Support Office in Newbury, Berkshire, with occasional travel to our sister hotels across the Group.

• An excellent starting salary.
• Discounted rates across our hotels and restaurants for you, family and friends to enjoy.
• Wagestream - access up to 40% of your pay before pay date, and save directly from your salary.
• Your Wellbeing Hub - from an 24/7 employee assistance programme, to gym classes, to nutritious recipes, to clinical counselling, we want you to feel cared for at each step.
• 28 days’ holiday + birthday off (including Bank Holidays).
• Team recognition programme to celebrate your achievements.
• Referral bonus scheme for recommending top talent - earn up to £1000.
• Complimentary team meals on shift.
• Long Service Awards - lunches for two with all the trimmings, complimentary room stays with breakfast and dinner, theatre tickets to see The Lion King, and so much more.
• Access to apprenticeships and accredited qualifications up to Level 4.

• Lead our digital marketing strategy across web, social, email, and paid media, ensuring every touchpoint reflects our premium brand.
• Use data, analytics, and reporting tools (Google Analytics, Meta Suite, Power
  
  BI/Tableau preferred) to optimise campaigns, track performance, and guide decision‑making.
• Manage digital campaigns end‑to‑end; from planning to execution—driving guest acquisition, retention, and conversion.
• Own paid media activity (PPC, paid social, retargeting), continuously testing and refining for stronger ROI.
• Oversee content and storytelling across website, newsletters, and social channels, ensuring high‑quality visuals and on‑brand messaging.
• Optimise website UX, content, and conversion pathways to enhance digital guest experience and direct bookings.
• Collaborate with on‑site teams, PR, Revenue, and creative partners to deliver integrated, high‑impact digital activity across the Group.

Ready to make your mark with an award‑winning boutique hotel group? Apply today and help us tell the story of The Signet Collection.

Compensation:
Competitive salary.