Territory Sales Consultant

The role of a Territory Sales Consultant (TSC) is an excellent opportunity to actively drive sales growth, create demand and expand product awareness across assigned B&Q stores.
As a TSC at Sherwin-Williams, you will be expected to create demand where none exists, open conversations that others avoid, and take full ownership of growing your territory - even when conditions are uncertain.
This is a field-based, commercially focused role covering B&Q stores (Reading, Newbury, Oxford, Witney and Abingdon). Candidates must live within the territory.
This position is ideal for a sales professional with retail sales or service experience who is energized by creating opportunities, influencing others, and building momentum in dynamic environments.
In return, we offer an exciting career with ongoing support and development, attractive salary, uncapped sales bonus, car, lunch allowance and a company pension.
What You Will Do
As a Territory Sales Consultant, you will go beyond maintaining stores - you will create opportunity, drive demand and build long-term value:
Proactively create sales opportunities within each store by identifying gaps, underperformance and untapped potential - without waiting for direction
Build and nurture strong relationships with store associates, store management and key stakeholders to influence behaviour and drive product advocacy
Deliver engaging product and sales training sessions that equip store teams to sell more confidently and effectively
Continuously promote and represent the brand to both store teams and consumers, positioning value rather than just products
Identify and act on opportunities for upselling, cross-selling and space optimisation, turning insight into action
Take ownership of in-store performance by ensuring merchandising, displays, signage and stock presence maximise sales impact
Plan and execute in-store events and activations that generate demand and increase conversion
Use CRM tools to track activity, build pipeline visibility and identify growth opportunities
Ensure in-store activity is executed with pace, discipline and consistency across your territory
Proactively identify and engage pro-consumer customers within store, initiating meaningful conversations to assess trade potential and future value.
Secure consent to maintain ongoing contact and build a pipeline of emerging trade accounts.
How You Will Succeed
In this role, success is defined not just by outcomes, but by how you create momentum:
You take action without waiting for perfect conditions
You remain persistent and effective when facing resistance or slow progress
You are energized by opening new conversations and influencing others
You take ownership for growing your territory - not just maintaining it
You continuously learn, adapt and refine your approach based on feedback and results
You balance short-term wins with building long-term customer value
You collaborate effectively across teams, thinking beyond individual store performance
You take ownership of nurturing these relationships through tailored support and regular engagement
You collaborate with the Trade sales specialist to develop the traders into sustainable business customers

What We Are Looking For
Experience in Customer Service, Sales, Retail, Marketing or Merchandising
Demonstrated ability to influence, coach or develop others
A proactive, self-starting approach with a strong sense of ownership and accountability
Confidence working in a fast-paced, changing environment with ambiguity and competing priorities
Evidence of resilience, persistence and a drive to achieve results through others
Retail experience is advantageous
Willingness to work a flexible schedule (including a minimum of 2 Saturdays per month and bank holidays)  Full, valid…