Director of Sales

The Vineyard is one of England’s most celebrated country house hotels: a Five Red Star, Relais & Châteaux property renowned for its exceptional food, its world‑class wine cellar and its warmth of hospitality. Following a multi-million‑pound refurbishment, it is preparing for a new chapter, and we are looking for the Director of Sales who will help write it.

This is a rare chance to be at the forefront of the rebirth of an iconic hotel: to shape how The Vineyard returns to market, to build its corporate and MICE business from a refreshed product, and to establish it as the destination of choice for discerning businesses across Berkshire, London and the Thames Valley.

We are seeking an experienced and well‑connected Director of Sales to lead all sales activity for The Vineyard, with a primary focus on Meetings, Incentives, Conferences and Events (MICE) and Corporate business. The role is dedicated solely to The Vineyard and will drive revenue from corporate accounts, agencies and event organisers, while supporting the hotel’s luxury leisure and consortia business.

Working closely with the General Manager and on‑property teams, and as part of the wider Monogram Collective Commercial Team, the successful candidate will bring strong commercial acumen, established relationships within the UK corporate and luxury MICE market, and the ambition to define the hotel’s sales success through and beyond its relaunch.

• Develop and execute a comprehensive sales strategy for The Vineyard, with MICE and Corporate as the priority segments, aligned to the hotel’s relaunch plan and the Monogram Collective commercial strategy.
• Set annual and monthly segment targets for meetings, conferences, incentives, private events and corporate accommodation, and own delivery against them.
• Lead the commercial launch of the refurbished meetings and events spaces, ensuring the product is positioned, priced and packaged to win high‑value business from day one.
• Identify and develop new markets and sectors, with particular focus on London, the Thames Valley and the M4 corridor business community.

• Proactively generate and convert MICE business, including board meetings, leadership retreats, conferences, product launches, incentive programmes and exclusive‑use events.
• Build and manage relationships with leading UK venue‑finding agencies, event management companies, DMCs and incentive houses.
• Lead site inspections, show‑rounds and client entertaining, showcasing the hotel’s food, wine and service credentials as a core part of the sales proposition.
• Work closely with the on‑property events team to ensure a seamless handover from contract to delivery, and to drive rebooking and repeat business.
• Develop compelling packages and proposals that maximise total revenue, including accommodation, food and beverage and ancillary spend.

• Develop, manage and grow a portfolio of high‑value corporate accounts, securing negotiated rates, volume agreements and RFP participation where appropriate.
• Target key corporate sectors locally and nationally, including technology, professional services, finance, automotive and life sciences, and build a strong presence with businesses headquartered across Berkshire and the Thames Valley.
• Maintain relationships with travel management companies (TMCs) and relevant corporate travel programmes.
• Conduct regular sales calls, client visits, networking events and sales missions, maintaining a strong and visible presence in the market.

• Support the hotel’s luxury leisure business through key partnerships, including Relais & Châteaux and other luxury…