Marketing & Commercial Manager

SEGMARG LTD, trading as PANKU FOOD, operates within a recognised sushi outlet franchise model in the fast-growing UK food retail sector. Our business trades in a highly competitive, fast-paced and margin-sensitive environment where strategic marketing direction and commercial control are critical to sustained growth.

As Marketing & Commercial Manager, you will take full ownership of planning, directing and coordinating our marketing and commercial activities. You will shape how the business attracts customers, grows revenue, strengthens its competitive position and aligns with franchisor expectations. This is a senior management role with direct responsibility for commercial performance and long-term profitability.

• Develop and implement structured marketing strategies to increase customer acquisition and retention.
• Plan and coordinate promotional campaigns, product launches and seasonal marketing initiatives.
• Ensure brand compliance in line with franchisor guidelines and campaign frameworks.
• Enhance local market presence through targeted digital and community engagement strategies.
• Identify new commercial opportunities in securing more franchise and forge strategic partnerships to drive sales and market penetration.

• Formulate commercial plans aimed at increasing turnover and market share.
• Identify new revenue streams such as corporate catering, delivery partnerships and local commercial collaborations.
• Lead negotiations relating to commercial agreements and partnership arrangements.

• Conduct detailed market research within the sushi and quick-service sector.
• Analyse trading data, customer purchasing behaviour and seasonal sales trends.
• Monitor key performance indicators including revenue growth, basket value, product performance and marketing return on investment.
• Produce structured commercial reports to inform strategic decision-making.

• Manage marketing budgets and allocate resources efficiently.
• Forecast financial outcomes linked to promotional activity and commercial initiatives.
• Support sustainable growth through data-led commercial planning.

• Degree in Marketing, Business Management or a related discipline; OR.
• Minimum 2‑years’ experience in marketing and commercial management within food retail, hospitality or franchise‑led environments.
• Strong understanding of market analysis, brand development, and sales strategies.
• Strong analytical capability with experience using sales and performance data to inform strategy.
• Experience operating within structured brand or franchise frameworks.
• Excellent negotiation, communication and stakeholder management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and as part of a small, agile team.
• A results‑oriented approach with a track record of achieving commercial targets.

• Genuine strategic influence within a growing franchise business.
• Direct involvement in revenue planning and commercial decision‑making.
• Senior‑level responsibility consistent with Marketing & Commercial Manager functions.
• Opportunity to shape the commercial direction of a specialist food retail brand.

Experience: Required
Languages: English – Advanced
Employment: Full‑time
Schedule: Monday to Saturday: 06:00am – 05:00pm and Sunday: 10:00am – 05:00pm.
Salary: £50,500 – £51,000 yearly