Market Strategy & Planning Manager

Market Strategy & Planning Manager

Location:
Newcastle upon Tyne

Contract:
Permanent

We are on the lookout for a Market Strategy & Planning Manager to join our commercial team! This role would be great for someone coming from a commercial facing role or experience in Business Operations.

You will focus on developing the commercial strategy for the Category & Channel that you will lead across the organization, providing key strategic insights & integrating these within the organization to drive the commercial category & channel strategy. Within this you will lead the associated pricing and promo policies, net revenue management & regional EPD requirements for your category & channel with the Global team, driving for improved revenue growth and profitability.

• Identify the key category insights for Fuel : utilise relevant market, consumer, and performance insights to define the regional category strategy

• Create the Regional Category growth Strategy for your category & ladder to the UK growth strategy & lead the sell in/presentation to your customer/channel: Work with the regional Category Manager to develop compelling stories for our product & category plans

• Define the annual 5P’s plan by Category & for your Channel
  :
  Working with the Global Category teams share regional insights to define regional category strategies on product, price, promotion, place, presentation; provide a clear plan by channel and lead the regional teams (Regional Marketing, Retailer Category Manager and sales teams) on implementation through monthly meeting reviews (DBTs).

• Review regional category & channel P&L:
  Performance should be tracked monthly using market data, sell out data, and sell in data, P&L review

• Promotions
  ;
  Recommend the regional Promotional plan by category by channel/customer to the sales team, managing varying Retailer Promotional strategies & track YOY performance of promotions

• Pricing :
  Own the Regional pricing recommendations & net net price recommendations including any CPI recommendations, analysis & tracking of impact of CPI and ASP changes in the marketplace

• Manage the regional product portfolio: create and manage the regional assortment plan by channel (ensuring clear channel segmentation & differentiation to drive growth) whilst achieving given commercial and supply chain KPI’s

• Input insight to the regional NPD plans
  :
  Identify Innovation / product gaps in market using data and drive NPD initiatives through the global Category teams for the regional channel requirements & share insight through FUEL process. Ensure Channel differentiation for NPD. Input commercials into NPD business cases where required

• Competitor Insights
  ;
  Stay ahead of competition in the market, identifying threats and Must Win Battles, leading war game workshops when necessary, bringing competitor insights to the relevant forums for decision making/information/ABP

• Education:
  
  Degree in Business, Marketing, Finance, Accounting

• Experience:
  
  Proven experience in commercial, business operations roles and from an FMCG background.

• Strong analytical and commercial acumen with experience in marketing finance and trade spend management.

• Excellent communication and stakeholder management / collaboration skills.

• Knowledge of the market and consumer goods industry

• Demonstrated knowledge of the brands, products and customers

• Strong influencing skills for both peers and stakeholders to represent CD needs

• Proven accountability and able to focus and drive critical topics and empower others