Product Manager

Job Context

Incorporated in 1938, Lawson Fuses Limited (LFL), is an established British and global brand that operates in the fusegear market with a focus on design, development and manufacture of low voltage High Rupture Capacity (HRC) fuse-links and associated fuse holders. LFL’s products are ASTA certified and comply with IEC/BS/ENA standards and accepted throughout the world. With manufacturing facilities based in UK and India, LFL’s global clientele is spread across several countries including (not limited to) UK, Middle East, Africa, India, Malaysia, Australia, South Korea and Hong Kong.

With ISO 17025 ASTA certified R&D lab and ASTA certified manufacturing plants, LFL is keen on safety, quality and speed of product delivery.

From 2018, LFL is part of Lucy Group which is a diversified international group head quartered in Oxford, UK and operates in multiple sectors including Power Distribution, Smart Lighting, Fusegear and Real Estate. Lawson Fuses, under the banner of Lucy Group, is focusing on accelerated growth of its product line and subsequently the share of the market. The role of product manager will be directly influencing the vision of the business.

This is a new role within the business and will sit within department of ‘Product Management’ but will work closely with other departments. Since this is a techno-commercial role, there is a possibility of integrating marketing function within product management.

Product Manager will be responsible for setting the vision, mission, direction and strategy for both new and existing products addressing the full life cycle of the fusegear products within LFL. Product Manager will define, standards, features and requirements necessary to deliver a complete product to the market. Product Manager must articulate the business value to wider teams including R&D, so they can understand and align behind these plans.

There are several dimensions to this role:

• Product Strategy and Portfolio Management
• Product Development and Engineering Interface
• Marketing and Communications Support
• Commercial and Market Support
• Collaboration with manufacturing, quality and supply chain

• Product Strategy and Portfolio Management
  2. Own and manage the fusegear product portfolio including fuses (gG,aM, aR etc), fuse bases, carriers and other ancillary products.
• Define product roadmap aligned with market demand, customer needs, standards and customer segments and manage product lifecycle including rationalisation.
• Conduct competitive benchmarking on ratings, performance, form factor and pricing
• Identify opportunities for new product introductions, variants and localisation.
• Product Development and Engineering Interface
  2. Market research via customer visits to understand current and future needs of the customer enabling creation of a clear technical product roadmap incorporating market requirements.
• Offer continued support to R&D team during the new product development and legacy product modification process. Defining, leading and owning product road maps and deadlines for product launches is critical.
• Define product specifications including voltage, current ratings, breaking capacity, temperature rise and coordination requirements.
• Work with R&D on fuse element design, arc extinction, striker mechanisms and insulation systems and ensure compliance with market requirements.
• Support type testing, routing testing and validation activities
• Manage engineering changes and variant rationalisation
• Ensure Standards, Testing and Compliance:
• IEC 60269, IEC 60947, ENA
  12-6, BS88, UL etc.
• Support R&D in 3rd party labs for type test and approvals
• Maintain technical documentation, datasheets, catalogues and certification records for all products.
• Marketing and Communications
  2. Gather data, analyse and report on market positioning within target markets and sectors. Tracking competitors, market trends, historical information, channels and identify gaps in the market to enable targeted strategy for maximising sales for each product category.
• Product Manager will closely collaborate with marketing team on needs of target market, channel strategies and optimised…