Revenue Manager

Home to one of the most iconic stretches of England’s Jurassic Coast, the Lulworth Estate encompasses breathtaking natural landscapes, remarkable geology, built heritage, and a thriving rural community. From the dramatic limestone arch of Durdle Door to the grandeur of Lulworth Castle, Lulworth welcomes over one million visitors each year.

As part of our commercial evolution we are looking for a Revenue Manager to unlock the potential of our holiday cottages, lodges, holiday homes, touring pitches and pub rooms. This is a new role with massive potential and we are excited to have the right person join our team and drive revenue forward.

This role would suit someone with a strong revenue management background who is looking to make a difference and bring their experience to a new sector. If you are from a hotel background this will be a role very familiar to you.

• Revenue and Yield Management – develop, implement, and monitor revenue strategies to maximise occupancy, ADR, and RevPAR across all accommodation types.
• Channel and Inventory Management – oversee availability and rate parity across all retail channels, including OTAs, GDS, direct website, and third‑party partners. Manage channel allocations and ensure the Estate’s inventory is optimally distributed to maximise conversion and profitability. Maintain consistent and accurate content, imagery, and messaging across all channels and booking platforms.
• Website and Direct Sales Optimisation – collaborate with the internal teams to enhance direct booking performance. Monitor conversion metrics and user behaviour to identify opportunities. Support development of website promotional campaigns, packages, and book‑direct incentives.
• Marketing Collaboration and Strategic Input – provide data‑driven insights to guide marketing spend, campaign timing, and audience targeting. Support development of annual sales and pricing strategies aligned with the Estate’s commercial goals. Identify emerging travel and consumer trends to support long‑term forecasting and product development.
• Data, Reporting and Insights – maintain accurate revenue data and dashboards for ongoing performance monitoring. Conduct post‑campaign revenue analysis to assess effectiveness and ROI. Lead development of budgeting and forecasting processes for accommodation revenue streams. Manage pricing structures, rate plans, and promotional activity in line with demand patterns and commercial targets. Analyse booking pace, market trends, seasonal variations, and competitor activity to inform pricing and yield decisions.
  
  Produce and present regular revenue performance reports, forecasts, and recommendations to senior management.

The ideal candidate will bring:

• Previous experience in revenue management within hospitality, hotels, holiday parks, or self‑catering accommodation.
• Strong understanding of yield management, forecasting, and pricing strategies.
• Experience with PMS, channel managers, and OTA extranets.
• Excellent analytical skills with the ability to interpret complex data into actionable insights.
• Experience with in a multi‑site or mixed accommodation environment.
• Understanding of digital marketing, SEO/SEM, and conversion optimisation.
• Proficiency in BI tools or advanced Excel skills.

• Commercially driven, with a proactive approach to identifying revenue opportunities.
• Detail‑focused with excellent organisational skills.
• Comfortable making confident decisions based on data.
• Collaborative mindset with the ability to work across teams including marketing, operations, and reservations.
• Strong understanding of yield management, forecasting, and pricing strategies.
• Experience with PMS, channel managers, and OTA extranets.
• Excellent analytical…