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Data Science and Insight Lead

Job in Newcastle upon Tyne, Newcastle, Tyne and Wear, SY7, England, UK
Listing for: Greggs plc
Full Time position
Listed on 2026-10-26
Job specializations:
  • Business
    Data Analyst
Salary/Wage Range or Industry Benchmark: 63000 - 77000 GBP Yearly GBP 63000.00 77000.00 YEAR
Job Description & How to Apply Below
Location: Newcastle upon Tyne

We have a fantastic opportunity for a Data Science and Insight Lead to join our Customer team here at Greggs.

In this role you'll lead the way in transforming customer data into meaningful insight, helping us better understand our customers, create more relevant and personalised experiences, and make smarter business decisions. Through advanced analytics, predictive modelling and experimentation, you'll identify opportunities to strengthen customer loyalty, increase visit frequency and drive business performance.

Working closely with stakeholders across the business, you'll turn complex data into clear, actionable recommendations that shape our customer strategy, marketing activity and commercial performance, ensuring we make the most of every opportunity to better understand and serve our customers.

We can offer you:

Management Bonus Scheme which is worth up to 17.5% of your salary

Pension scheme with matching employer contributions up to 7%

Colleague discount, up to 50% off our own-produced products

Profit share - We want everyone to share in the success of the business, so we distribute 10% of our profits to all our colleagues who have at least 6-month service, or more, each year

25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating day

The opportunity to purchase additional annual leave twice a year

Colleague share plans, giving you the opportunity to save and invest in Greggs, with the chance to buy Greggs shares at a discounted rate

Private Medical Insurance which is free for you and subsidised for your dependants

Income Protection should you become unable to work due to long-term sickness

Death in service benefit which provides a lump-sum payment equal to 4 times your year's salary

Virtual GP, Physiotherapy and Lifestyle Consultations - we provide access to a fantastic total wellbeing app for you and your family

Employee Assistance Programme - we provide all colleagues with access to an EAP helpline providing mental health support as well as financial and legal support

Savings and discounts, including digital gift card discounts, online cashback, in-store and online coupons and lifestyle offers

Career progression and learning and development opportunities

A company who cares about our communities; the environment and being a better business!

Colleague Networks - internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one another

About the role
  • This is a full-time role, however flexibility in this will be considered
  • We know that having a work-life balance is important, so we offer our colleagues as much flexibility as possible in line with the needs of their role
  • The base location for this role is Greggs House, Quorum Business Park, Newcastle Upon Tyne, NE12 8BU
What you'll do

Understand our customers

  • Lead the development of customer insight, helping us better understand customer behaviour and the factors that drive loyalty, frequency and spend
  • Identify trends, opportunities and risks within customer data, turning insight into clear business recommendations
  • Uncover the true drivers of customer and business performance, enabling confident, data-led decision making
  • Use experimentation and analysis to understand the impact of marketing, pricing and commercial initiatives

Drive customer and commercial performance

  • Use customer insight, predictive modelling and advanced analytics to identify opportunities to improve customer engagement, retention and business performance
  • Develop approaches that enable more personalised customer experiences and communications
  • Help shape decisions that drive customer loyalty, increase visit frequency and support sustainable growth

Influence decision-making across the business

  • Translate complex analysis into clear, actionable recommendations that influence senior stakeholders across Marketing, Commercial, Digital, Retail and Finance
  • Partner with business leaders to ensure customer insight is at the heart of strategic and commercial decision-making
  • Champion a customer-led approach, helping teams across Greggs make the most of our customer data

Lead and develop capability

  • Lead, coach and develop a high-performing team, creating an environment where colleagues can thrive and deliver their best work
  • Foster a culture of curiosity, continuous improvement and innovation
  • Keep abreast of emerging trends and opportunities in customer insight, analytics and data…
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