Senior Business Analyst, Analytics

Job Title

Senior Business Analyst, People Analytics

We're looking for a Senior Business Analyst to help accelerate adoption of our People Analytics and AI products, turning data into measurable business value across HR and the wider organisation.

In this role, you'll translate business needs into user‑centric analytics and AI solutions, identify and prioritise high‑value use cases, and drive change through strong stakeholder engagement, product thinking, and data literacy enablement.

This is a hybrid role working in the Newcastle office 3 days a week and 2 from home.

• Lead discovery workshops to identify, shape, and prioritise AI and People Analytics use cases
• Define clear problem statements, value hypotheses, success metrics, and data requirements
• Drive adoption of analytics products through change plans, communications, training, and feedback loops
• Translate business needs into epics, user stories, and acceptance criteria; support UAT and releases
• Act as a key interface between HR, leaders, and data/AI delivery teams
• Champion data governance, ethical AI, and quality‑by‑design analytics
• Use insights and KPIs to tell clear stories and guide decision‑making

• 2-5+ years' experience in Business Analysis
• Strong stakeholder management and communication skills
• Experience driving product adoption and change
• Confidence translating analytics and AI concepts into business language
• Working knowledge of BI/analytics tools (e.g. Power BI, Tableau, Workday)
• Familiarity with AI use cases in HR, including risks, governance, and ROI would be beneficial

If you enjoy blending analytics, AI, HR domain knowledge, and change management to deliver real business impact, we'd love to hear from you.

Benefits video -

• Generous bonuses and pension scheme:
  Up to 8% matched pension contribution plus 2% top‑up by Sage.
• 25 days of paid annual leave with the option to buy up to another 5 days
• Paid 5 days yearly to volunteer through our Sage Foundation
• Enhanced parental leave
• Comprehensive health, dental, and vision coverage
• Work away scheme for up to 10 weeks a year
• Access to various helpful memberships for finances, health and wellbeing

People

United Kingdom

Newcastle

Hybrid

Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage:

Watch a video about our culture:

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at

Learn more about DEI at Sage: