Senior Commercial Analyst - Tools & Enablement

We are looking for a talented commercial systems analyst to own the CRM-adjacent commercial sales tools such as Lusha, Sales Navigator and Outreach, and their integration with the CRM, ensuring they are configured, maintained, and embedded into GTM workflows.

Who we are

Defaqto is one of the UK’s most trusted sources of financial product and market intelligence. By bringing together product data, technology, and consumer insight we help everyone make smarter, more informed financial choices now, and in the future. And in doing so we hope to raise industry standards, power consumer choice, and help the industry meet evolving customer needs.

What’s the purpose of your role?

By owning the adjacent sales enablement tools, your role combines strategic input with hands-on execution, driving adoption, data integrity, and operational efficiency.

What you’ll do

• Act as the primary owner for Lusha, Sales Navigator, Outreach, and related integrations.
• Contribute to roadmap planning for commercial tools and provide insights on enhancements.
• Ensure seamless integration with CRM and other systems.

• Perform first-line configuration and troubleshooting for all tools.
• Maintain data hygiene across integrated systems.
• Manage user provisioning and permissions for tools.
• Own relationships with tool vendors, managing SLAs and renewals.
• Coordinate with vendors for troubleshooting and upgrades.

• Deliver user training and onboarding for tools.
• Monitor usage and adoption, implementing corrective actions.

• Work with Sales, Marketing, and Customer Success to embed tools into workflows.
• Support accurate reporting and dashboards leveraging these tools.

• Previous experience in a systems analyst or CRM administrator role.
• GTM productivity
• Experience working with automation tools
• Exposure to commercial operations or revenue operations environments is advantageous.
• Significant CRM experience - preferably MS Dynamics
• Sale enablement tools including Lusha, Sales Navigator, Outreach and related integrations
• Automation tools such as Power Automate
• Understanding of CRM architecture, workflows, and data governance basics.
• Awareness of integration concepts and API‑driven processes.
• Understanding of data management principles.

• Proactive and structured, with a focus on reliability and continuous improvement.
• Collaborative and service‑oriented, with a strong sense of accountability.
• Strong problem‑solving and troubleshooting ability.
• Attention to detail and commitment to data integrity.

Location

This is a hybrid role - your office base is Haddenham in Buckinghamshire.

Right to Work

Applicants must already hold a legal right to work in the UK without time restrictions. We are currently unable to provide Skilled Worker visa sponsorship.

How we Work

Our values define how we work so that we can achieve our vision, provide a great employee experience, and positively impact our customers.

Think Big | Be Bold | Own it | Team up | Be a Star

We have a vibrant office environment with a hybrid approach to working supported by our flexible working promise. We have a focus on wellbeing, a programme of social, charity and team-building events and free fresh fruit delivered to the office.

Fintel plc and all the businesses within it adopt a zero-tolerance approach to discrimination on any of the protected grounds in the Equality Act 2010.

We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do.

For these reasons we strongly encourage suitably qualified applicants from a wide range of backgrounds.