Senior Product Marketing Manager

B2B SaaS | Social Impact | Build from the Ground Up

Hybrid - 1 day a week in Guilford and 1 day a week in Soho

An established and well-funded technology business is entering a pivotal phase of growth, investing in marketing leadership to support the launch of a transformative new product.

The organisation operates at the intersection of data, analytics and outcomes
, helping providers move from intuition-led decision making to measurable, insight-driven improvements that enhance quality of life. This is a rare opportunity to shape messaging, positioning and go-to-market strategy at the exact moment a category-defining solution is being introduced.

Reporting to a newly appointed CMO, this role will be a strategic product marketing hire
, responsible for building the foundations of product marketing, establishing scalable processes, and translating complex SaaS capabilities into compelling commercial narratives that resonate with customers and revenue teams.

You will work cross-functionally with product, sales and revenue operations to:

• Define positioning, messaging and go-to-market strategy for new and existing solutions
• Create high-impact sales enablement and customer-facing content
• Support product launches and drive adoption through outcome-led storytelling
• Shape the marketing technology stack and measurement framework
• Build the foundations of a modern, insight-driven product marketing function

You bring:

• 5+ years’ experience in B2B SaaS product marketing
• A strong track record of owning launches, messaging and sales enablement
• Confidence working closely with product and commercial teams
• Experience with modern martech and CRM platforms (e.g. Hub Spot)
• The ability to translate technical capability into clear business and human value

Experience in healthtech, social care, public sector or other regulated environments is advantageous but not essential.

• First strategic marketing hire in a high-growth phase
• Significant investment, leadership backing and product momentum
• Genuine social impact through technology that improves care outcomes
• Opportunity to build processes, influence strategy and shape long-term growth