Senior Analytics Lead Digital Services

Newcastle, United Kingdom | Posted on 07/05/2026

Scrumconnect Consulting is a multi-award-winning digital consultancy, recognised for delivering impactful and innovative technology solutions across UK government departments. Our work has positively influenced the lives of over 40 million UK citizens.

We are passionate about user-centred design, agile delivery, and building digital services that make a real difference. Our teams work at the forefront of innovation, helping organisations transform and deliver high-quality, scalable solutions that truly matter.

Overview:

We are seeking an experienced Performance Analyst (SFIA
5) to lead performance measurement and analytics across complex digital services. This role focuses on embedding data-driven decision-making, ensuring services are designed and continuously improved based on user needs and measurable outcomes.

You will operate at a strategic level, defining performance standards, advising senior stakeholders, and working across multidisciplinary teams to deliver impactful digital services at scale.

Key Responsibilities:

Performance Leadership & Strategic Measurement

• Lead and embed performance analysis across complex services or delivery areas
• Design and implement performance measurement frameworks, including KPIs and user-focused metrics
• Ensure alignment with Government Digital Service (GDS) standards and best practices
• Establish and maintain high-quality performance analytics standards

Insight Generation & Decision Support

• Analyse data from multiple sources (user, service, and operational data) to generate actionable insights
• Translate complex data into clear narratives, dashboards, and recommendations
• Support teams in designing and iterating services with measurable outcomes
• Work closely with Product Managers, Delivery Managers, User Researchers, Designers, and Data Scientists
• Provide guidance on measurement strategies and interpretation of results
• Support decision-making in complex and ambiguous environments

Capability Building & Leadership

• Coach and mentor analysts, ensuring quality and consistency in outputs
• Contribute to and lead communities of practice within performance analytics
• Define and promote standards, tools, and best practices

Required

Skills & Experience:

• Extensive experience in performance analysis for digital services, ideally within large-scale or complex environments
• Strong expertise in designing performance measurement frameworks, KPIs, and user-focused metrics
• Proven ability to generate insights from multiple data sources and provide data-driven recommendations
• Strong stakeholder management and influencing skills, including engagement with senior leadership
• Excellent communication and data storytelling skills
• Advanced experience with analytical tools such as:
  • SQL
  • Web analytics platforms (e.g., Google Analytics)
  • Dashboarding tools (e.g., Power BI, Looker Studio)
• Experience working on public sector or government digital services
• Experience defining performance strategies across multiple teams or programmes
• Experience mentoring or leading analyst teams
• Experience working in hybrid or distributed delivery environments

At Scrumconnect Consulting, we believe that diversity drives innovation and better outcomes. We are committed to fostering an inclusive environment where every individual is valued, respected, and supported.

We welcome applications from candidates of all backgrounds and actively encourage individuals from underrepresented groups, including women, people with disabilities, and diverse communities, as well as those seeking flexible working arrangements.

As a Disability Confident Level 1 employer, we are committed to providing reasonable adjustments throughout the recruitment process and during employment to ensure equal opportunities for all.