Social Media Scaler

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Social Media Scaler based in United Kingdom.

This is a high-ownership growth role focused on scaling organic social performance across multiple platforms and markets. You will be responsible for driving reach, engagement, and follower growth across 10–15 social media pages spanning Facebook, Instagram, Tik Tok, and Linked In. Working directly with senior leadership, you will own end-to-end social strategy, content direction, and performance optimization. The role requires a strong mix of creative intuition and analytical thinking, with a sharp focus on what drives virality and sustained audience growth.

You will also build and lead a small creative team while continuously testing, iterating, and improving content performance. This is a fast-paced, execution-heavy environment for someone who has already scaled social pages and wants to replicate and exceed that success at scale.

• Own the performance and growth of 10–15 social media pages across Facebook, Instagram, Tik Tok, and Linked In, ensuring consistent improvements in organic reach, engagement, and follower growth.
• Build, lead, and manage a small team of content creators and social media coordinators, including hiring, coaching, and performance management.
• Develop structured, localized monthly content calendars tailored to multiple markets including the GCC, UAE, Philippines, and other regions.
• Create and refine high-performing content concepts, hooks, and formats designed to maximize attention, shareability, and algorithmic distribution.
• Continuously monitor platform algorithm updates and adapt strategies across Meta, Tik Tok, and Linked In to maintain growth momentum.
• Design and execute A/B testing frameworks for content formats, captions, posting times, and creative angles, translating insights into actionable improvements.
• Oversee content production workflows from briefing to publishing, ensuring quality, consistency, and speed of execution.
• Identify opportunities for UGC, influencer collaborations, and community-driven content to accelerate organic growth.
• Track and analyze performance metrics weekly, producing insights that directly inform content strategy and optimization.
• Collaborate with paid media and leadership teams to ensure alignment between organic and paid social strategies.

• Proven experience growing at least one social media page from early stage to significant scale, with measurable results.
• Strong, hands‑on understanding of organic growth mechanics across Facebook, Instagram, Tik Tok, and Linked In.
• Experience managing or leading small creative or social media teams.
• Exceptional instinct for content hooks, virality triggers, and audience attention drivers.
• Ability to build and manage structured content calendars across multiple accounts and markets simultaneously.
• Skilled in briefing and directing creatives including designers, video editors, and content writers.
• Strong analytical mindset with experience using platform analytics and interpreting performance data.
• Experience designing structured experiments with clear hypotheses and success metrics.
• Deep understanding of content virality mechanics including engagement loops, emotional triggers, and trend adaptation.
• Strong written English; additional languages such as Arabic or Tagalog are a plus.
• Comfortable working in a fast‑paced, results‑oriented environment with high ownership expectations.

• Competitive compensation aligned with experience and impact
• Fully remote or hybrid flexibility depending on setup
• Opportunity to directly own and scale multiple high‑traffic social media pages
• Direct exposure to senior leadership and strategic decision‑making
  
  High autonomy over content strategy, experimentation, and execution
• Fast‑paced growth environment with strong performance culture
• Opportunity to build and lead a growing creative team