Senior Business Intelligence Analyst; Digital and Engagement

• Position:
  Senior Business Intelligence Analyst (Digital and Engagement)
• Location:
  
  Full-time (35 hours a week), permanent
• Salary: £36,542
  * per annum plus excellent benefits
• Closing date: 5pm on 23 October 2026

* You’ll start at our entry point salary of £36,542 per annum, increasing to £38,827 after 6 months’ service and satisfactory performance and to £41,111 after a further 6 months.

We make sure people living with MS are at the centre of everything we do. And it’s this commitment that unites us across the UK.

Our strategy is based on what people affected by MS have told us is important to them. It gives us a clear and determined focus.

Our work is based on the hopes and aspirations of our MS community. Together we campaign at all levels, fund ground-breaking research and provide award-winning support and information.

Our people are our greatest asset and the key to our success. We offer a vibrant, progressive working environment where you'll be able to make a difference.

We’re in a pivotal moment in how we use data at the MS Society. Following investment in a new CRM and data infrastructure, we’re strengthening our analytics capability so that insight actively shapes how we engage, communicate with and support the MS community and our supporters.

We’re looking for a Senior Business Intelligence Analyst with strong analytical and technical skills to help improve our digital, marketing, engagement and fundraising activity.

You’ll use advanced analysis, predictive techniques and data visualisation to uncover audience insight, optimise content and channels, and turn complex data into clear, practical recommendations.

Working closely with colleagues across Digital, Marketing, Engagement and Fundraising, you’ll lead complex analytical projects, develop reports and dashboards, and help build confidence in data-led decision-making across the organisation.

• Conducting in-depth analysis to understand audience behaviour, campaign, channel and content performance, and engagement trends
• Applying advanced analytical techniques, including propensity modelling, predictive analytics and segmentation, to support decision-making
• Creating, maintaining and improving Power BI dashboards and reports that turn complex data into accessible, actionable insight
• Using digital channel analytics, A/B testing, conversion analysis and user behaviour insight to help optimise digital content and journeys
• Managing complex analytical projects, gathering requirements and delivering accurate work to agreed timescales
• Working with Digital, Marketing, Engagement and Fundraising teams to ensure data insight informs planning, delivery and evaluation
• Developing data models, taxonomies and definitions that improve analytical consistency, accuracy and efficiency
• Supporting data quality, governance and continuous improvement across the organisation
• Sharing knowledge and providing guidance to colleagues to strengthen analytical capability and confidence

• Proven experience in a data analysis or business intelligence role
• Experience of improving results through analysis and insight, particularly in a fundraising, marketing or engagement context
• Strong technical skills in data analysis, manipulation and visualisation using SQL, Power BI and web analytics platforms such as Google Analytics
• Experience of managing large datasets, carrying out statistical analysis and developing clear, data-driven insights
• Experience applying advanced techniques such as propensity modelling, predictive analytics and segmentation
• Experience analysing digital channels and using approaches such as A/B testing, conversion rate optimisation and user behaviour analysis
• Experience with CRM systems and marketing…