Domestic Campaigns Manager

*** Shortlisting and interviewing for this role will take place in January 2026***

Additionally, we are unable to respond to queries during our shutdown period from Friday 19 December 2025 - Tuesday 6 January 2026.

As Domestic Campaigns Manager you will lead the strategic direction and execution of integrated marketing campaigns that drive domestic student recruitment across enabling, undergraduate and postgraduate programs.

This role plays a pivotal part in shaping campaign strategy, fostering high-level stakeholder engagement, and ensuring the successful delivery of targeted, data-informed marketing initiatives.

In this role you will:

• Develop and implement strategic campaign plans that align with student recruitment goals, leveraging paid, earned and owned media channels.
• Provide expert guidance to internal stakeholders on campaign strategy, media planning, and messaging frameworks to maximise impact.
• Build and maintain strong relationships across Future Students, Colleges, and other key teams to ensure collaborative campaign delivery.
• Oversee campaign execution, including budget and timeline management, agency coordination, and performance tracking to optimise outcomes.
• Manage and mentor a Domestic Campaign Coordinator to support campaign delivery and performance.

This continuing position is full time and will be located at the Callaghan Campus (Awabakal land).

You will have:

• Proven experience leading integrated marketing campaigns with a strong understanding of media strategy, market intelligence and performance analytics.
• Exceptional stakeholder management and communication skills, with the ability to influence and collaborate across diverse teams.
• Strong analytical and organisational skills, with the ability to interpret data, develop reports and present insights to inform decision-making.

The remuneration for this position is Higher Education Worker Level 8+ 17% superannuation and is commensurate with skills and experience.

In addition to working for a university that is breaking boundaries, discovering new ways of thinking and cementing a place as a global leader, we offer a range of benefits to our employees to ensure you balance your commitments, stay healthy and work effectively.

These include:

• 17% super and salary packaging.
• Additional University Holiday days, generous personal, life, and parental leave, annual leave loading, and additional purchased leave scheme.
• Discounts on private health insurance, gym memberships, software, travel and more.
• A range of support and wellbeing programs.

For more information on benefits and conditions, please follow this link.

The University of Newcastle stands as a global leader distinguished by a commitment to equity and excellence. Our vision is to be a world‑leading University for our regions and creating a better future for our regions and the globe. Underpinned by this vision are our values of excellence, equity, engagement and sustainability.

Important information before you apply:

• If viewing this on a job board other than the University's please click ‘Apply’ (or equivalent) to reach the University's website, where a copy of the Position Description can be accessed. Please download a copy from the Related Documents section before commencing your application.
• Due to the nature of this role, the University may require the preferred candidate to undertake further pre‑employment checks.
• Applications for this position will only be accepted from those with Australian residency or a valid work permit.
• Shortlisting and interviewing for this role will take place in January 2026.

Your application must include:

• Your resume.
• A cover letter outlining your motivation to apply for this opportunity.
• A statement addressing the Essential Criteria listed in the attached Position Description.

We value diversity and strive to ensure that our recruitment processes are equitable, inclusive, and barrier‑free. If you require an alternative pathway to view the…