Director of Income Generation

Director of Income Generation

Salford, Manchester

CEO

Here at Action For Humanity (AFH), we are looking for Director of Income Generation to join us in our Manchester Head Office. You will join us on a full-time basis and in return you will receive a competitive annual salary of £74,986 to £84,398.

AFH is an NGO that provides aid and assistance to people affected by natural and man‑made disasters. Our vision is a world of crises‑resilient communities. Our mission is to mobilise and respond to emergencies and critical needs through humanitarian, development and peace‑building action, helping affected communities survive, recover and build a better future.

The Director of Income Generation will lead the functions of the Charity which pursue community‑based income generation, namely Digital Marketing, Community Fundraising, and Donor Care. Reporting to the CEO and serving in the Executive Leadership Team, they will ensure that the work of these functions aligns with the Charity’s strategic objective to diversify its income by enhancing community‑based and individual donations.

The role holder will provide a strategic as well as operational focus, by leading on the development and execution of income generation strategies, plans and initiatives, and they will be ultimately responsible for the effective management of the above‑mentioned multidisciplinary functions and their resources. They will improve the infrastructure, policies, SOPs, and culture within these functions, ensuring the functions are integrated and aligned with the Charity’s income, brand, and donor care.

• Develop and implement income generation strategies, evolving them as necessary in collaboration with the CEO and heads of relevant departments, which support to achieve AFH’s mission.
• Lead the above‑mentioned departments, line managing their heads, and supporting them to build high‑performing teams, through excellent recruitment, training, implementation of our talent management framework, and creating a positive and results‑driven culture.
• Ensure consistent alignment, integration, and partnering between all income generation functions and the wider organisation.
• Identify and act on new market opportunities to diversify AFH’s reach, influence, and revenue in line with the mission.
• Provide strategic direction to the organisation through advising the CEO and leadership teams on income generation and related matters.
• Attend and contribute towards leadership meetings, supporting the decision‑making process relating to income generation and beyond.
• Oversee the establishment and enforcement of a robust framework of policies, procedures, and SOPs related to income generation.
• Develop and implement a global marketing strategy across all of AFH’s offices and ensure all marketing campaigns and activities are executed in accordance with that strategy and achieve pre‑agreed objectives.
• Ensure the marketing department is sufficiently resourced in terms of access to specialist agencies, necessary equipment, digital tools, etc.
• Play a key role in spearheading AFH’s website transformation, ensuring the website is fit for purpose.
• Introduce novel and innovative initiatives to enhance income generation and brand strength through marketing, including in the areas of digital marketing, social media and influencer marketing.
• Identify which disciplines/areas within Marketing present the most opportunities for growth, and drive growth accordingly
• Effectively manage budgets and ensure marketing initiatives achieve pre‑agreed financial and other targets, including ROI, engagement levels, etc.
• Develop…