Head Of Marketing

Head of Marketing

£60,000‑£65,000

Full‑time | Monday‑Friday, 8:30am‑5:00pm

Hybrid:
Newcastle based with the ability to travel to other UK offices including our Sheffield head office (expenses paid for non‑local journeys)

We are Edwin – a growing collective of education professionals working together to positively impact the lives of young people. We are proud of the products and services we provide to our valued clients in the Education sector. To support our next stage of growth, we are seeking a dynamic Head of Marketing to lead our marketing function, reporting to the Director of Marketing.

This role is the operational engine of the marketing function and key to translating strategic vision into actionable plans, ensuring the marketing team delivers high‑impact campaigns while maintaining operational excellence. It combines leadership with hands‑on delivery, managing priorities across a small team and driving innovation to achieve ambitious growth objectives.

Working in a dynamic and fast‑paced environment, you will thrive on rapid change, supporting agreed strategies, and serving as a strong advocate for the team.

What you’ll do:

• Work closely with the Director of Marketing, acting as an operational right hand to own execution, anticipate issues and resolve delivery challenges.
• Align activity with revenue targets and growth objectives across multiple brands.
• Act as a brand guardian, ensuring consistency of tone, messaging and visual identity across all channels.
• Own day‑to‑day marketing function, prioritising and re‑prioritising tasks, balancing long‑term projects with urgent tactical needs and translating high‑level priorities into weekly and monthly delivery plans.
• Review existing processes and procedures to identify and implement improvements.
• Ensure plans agreed with the Director of Marketing are delivered on brief, to deadline and to performance targets; conduct weekly performance and progress reviews.
• Oversee, support and deliver integrated campaigns across digital, social, content, events and PR channels.
• Ensure marketing activity is data‑driven, reporting on KPIs and ROI to inform decision‑making.
• Line‑manage and mentor marketing team members, fostering a collaborative, high‑performance culture.
• Manage team capacity and prioritisation to deliver projects on time and to a high standard.
• Work closely alongside the Head of Creative and team.
• Champion new technologies and approaches, including AI‑driven tools and marketing automation, to enhance efficiency and creativity.
• Collaborate with sales, product development and other teams to ensure marketing supports lead generation and conversion.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and monitoring ROI.
• Embodies the Edwin brands and sub‑brands, acting as a visible brand ambassador online and offline.
• Maintain a strong attention to detail while overseeing operations.
• Support and constructively challenge in a professional manner.
• Act as an ambassador for the Group’s ESG Strategy, ensuring that you and your team adopt, promote and comply with ESG policies and initiatives.

What we’re looking for:

• Degree in Marketing or related field (or equivalent professional qualification).
• Proven experience in a senior marketing role, responsible for delivering campaign execution within a team.
• Desire to identify and implement continuous improvement in team and processes.
• Strong leadership skills with experience managing and motivating small teams.
• Strong bias toward delivery.
• Able to balance strategic and operational priorities, with a high‑level overview and attention to detail.
• Demonstrated success in implementing marketing strategies that drive measurable business growth.
• Hands‑on experience delivering integrated campaigns across multiple channels.
• Commercial mindset with ability to link marketing activity to business outcomes.
• Excellent communication and stakeholder management skills, with the ability to build strong relationships and to shape, influence and motivate.
• Proficiency in marketing analytics and tools (GA, Looker Studio, Hub Spot, Salesforce or similar) and comfort with adopting and driving new technologies.
• Creative flair and…