Marketing Manager - Cakes

This is a 12 month FTC, Hybrid role based in Chiswick Park 3 days per week.

The Marketing Manager will have to end to end accountability (comms, innovation, activation, performance) on setting the agenda and leading the agenda for our biggest Youthful brands categories. As a Marketing Manager you will own the development and the implementation of the brand strategy, working with our commercial teams to build growth plans, developing and delivering compelling and distinctive brand marketing programmes, and above all building marketing leading brands that people talk about!

This role will lead Family Treats, CBBS and Cake (Club, Gold, Penguin and more!).

• The purpose of this role is the agenda and direction for the Family Treats, CBBS and Cake portfolio. This will include development of yearly brand plans, as well as working with the UK&I Marketing Director on long term growth strategy.
• Drive the consumer agenda, working with CMI partners to bring consumer closeness and insight into short term plans and long term strategies.
• Identify growth opportunities in the targeted Demand Space for short and long term planning. Lead the development of the annual brand plan based on a clear understanding of consumer insight and the competitive landscape. Deliver in year Budget targets, NS, TGC, TGC% and Share for specific responsible brands/sub-brands.
• Fully understand internal capabilities and challenges. Identify issues and opportunities and the knowledge and experience to put plans in place to deliver against these.
• Develop demand-centric innovation platforms and pipeline for brand to encompass core growth while developing activation plans and commercial opportunities – including recommendations on promotional plans and pack / price architecture to sustain business in an environment nHFSS legislation is applied. Partner with the commercialisation team, to lead projects in area of responsibility, ensure projects are delivered on time and against objectives.
• Be the brand guardian for the portfolio. Manage the development of strong coordinated marketing plans, as appropriate across OOH, digital, social media, in-store, PR, and licencing opportunities working with cross agency teams and internal cross functional partners. Be creative as to how we stand out from the competitors in this competitive category.
• Assure result-driven smooth collaboration with all internal and external stakeholders. Be a strategic partner to Corporate Communications Team for all sustainability related communication plans and partnerships. Responsible for controlling marketing expenditure within pre-agreed budget and ensure evaluation of all spend on a continuous basis
• Line management of direct reports, mentor and development to ensure high potential talent is developed
• Lead cross functional teams to deliver ongoing brand building and sales driving programmes.
• Engage and persuade others to gain dedication to key initiatives without reliance on formal authority.
• Form strong working relationships with technical development and supply chain on the development of brand renovation projects
• Influence key partners (UKLT) to support initiatives and ensure brand support.

• Sound Marketing experience within Food / FMCG required, having demonstrated the ability to manage a sophisticated portfolio, ideally with commercial experience in other functions.
• Experience at Marketing Manager/Head of Marketing Manager level within FMCG
• A consumer champion, demonstrating the ability to use consumer insight into opportunity
• Solid understanding of UK&I consumer and market environment
• Capable and experienced in developing strong commercial plans with a demonstrated ability in understanding key levers to drive profitable growth and demonstrate opportunities
• The ability to develop long term growth strategies whilst also tackling short term opportunities
• The ability to deliver the brand strategy in year, reviewing performance on a regular basis, taking remedial action where vital
• An inspiring storyteller
• A strong teammate and the ability to influence at all levels
• Strong people and team development skills