Senior Brand & Communication Manager

Senior Brand & Communication Manager – Herspiegel

Join to apply for the Senior Brand & Communication Manager role at Herspiegel.

This range is provided by Herspiegel. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

You will report to the Global VP of Marketing and lead Brand and Communications for Herspiegel Consulting and group of brands. This is a broad but hands‑on role covering brand strategy, design governance, PR/media relations, social media, events, and internal communications. With the support of a Marketing Executive, this role ensures the brand is commercialized across multiple service lines and channels, codified through a practical playbook, and consistently executed internally and externally to drive organic growth, brand preference, and employee engagement.

• Translate corporate strategy into a differentiated brand positioning and messaging architecture across segments/regions. Leverage brand to drive cross‑selling opportunities and accelerate organic growth.
• Own the brand narrative and proof points including customer value stories.
• Drive brand campaigns and co‑marketing programs that convert awareness into pipeline and share‑of‑wallet.
• Establish KPIs for brand health (awareness, preference, NPS, share of voice) and commercial impact (MQLs influenced, pipeline attributed).

• Maintain a Brand Playbook (visual identity, tone of voice, messaging hierarchy, templates, accessibility guidelines).
• Lead design standards across web, product marketing assets, sales collateral, video, and events.
• Manage agency partners and designers; set SLAs, QA standards, and vendor evaluation criteria.
• Implement brand compliance processes: reviews, approvals, and training for marketing, sales, and regional teams.

• Create a new earned media strategy, spokesperson prep, media training, and executive visibility.
• Develop a proactive newsroom calendar: product launches, customer stories, analyst relations, corporate announcements, ESG/CSR.
• Manage PR agency(ies); set measurable outcomes (SOV, tier 1 coverage, message pull‑through, backlink authority).
• Monitor and manage issues/crisis communications with Legal/HR; maintain reactive Q&A and escalation playbooks.

• Lead the events strategy (flagship conferences, regional roadshows, partner events, webinars).
• Align event content with brand narrative, product strategy, and demand‑gen goals; define pre/during/post activation plans.
• Own event design standards and measurement (registrations, engagement, MQLs, influenced pipeline, cost per lead).
• Negotiate venues/vendors; manage production budgets and on‑site operations.

• Own organic social strategy, editorial calendar, and channel governance across Linked In, X, You Tube, etc.
• Establish executive social programs (thought leadership, POV threads, video snippets) and employee advocacy guidelines.
• Integrate social listening and UGC/community activation; coordinate with Customer Marketing for advocacy.

• Partner with HR on culture, change communications, leadership messaging, and employer brand alignment.
• Build a cadence for Townhalls, leadership letters, integration comms and other key internal advocacy initiatives.
• Maintain IC toolkits: templates, channels (intranet, email, Teams), tone guidelines, and accessibility.
• Measure IC effectiveness: open rates, engagement, employee sentiment, manager cascade completeness.

• Manages a blended budget across PR, creative/design, social, and events; responsible for vendor selection and ROI.
• Line management for 1 specialist (e.g., PR Lead, Social Manager, Designer, Events Manager).

• Brand Health: unaided/aided awareness, preference, SOV, message resonance
• Commercial Impact: MQLs influenced, opps/pipeline attributed, CPL at events, content‑assisted revenue
• PR Outcomes: tier 1 hits, message pull‑through %, backlink authority, analyst mentions
• Social Performance: engagement rate, CTR to high intent pages, share of‑voice,…