Head of Ecommerce

A fast-growing fashion-led lifestyle brand is seeking an experienced Head of E-Commerce to lead and scale its digital business. This role will own the end-to-end e-commerce strategy, driving commercial performance, customer experience and digital growth while remaining true to the brand’s identity and creative vision.

The Head of E-Commerce will work closely with senior leadership and cross-functional teams across marketing, brand, product and operations to deliver a best-in-class DTC experience.

• Own and deliver the e-commerce strategy, aligned with wider business and growth objectives.
• Lead trading performance across revenue, conversion, AOV and customer retention.
• Manage seasonal and promotional trading calendars, product launches and key commercial moments.

• Oversee the end-to-end customer journey, ensuring a seamless and premium online experience.
• Drive continuous optimisation of site performance, UX and CRO through testing and insight.
• Partner with internal teams and external agencies on platform development and enhancements.

• Work closely with Marketing and CRM teams to support customer acquisition, retention and lifecycle strategies.
• Ensure e-commerce priorities are aligned with paid media, CRM, content and brand activity.

• Lead, mentor and develop the e-commerce team, fostering a high-performance, collaborative culture.
• Set clear goals, KPIs and development plans for direct reports.

• Own e-commerce reporting, forecasting and performance analysis.
• Use data and customer insights to inform strategic decisions and improve commercial outcomes.

• Partner closely with Operations, Supply Chain and Customer Service teams to ensure smooth fulfilment, delivery and post-purchase experience.
• Support international growth and new market expansion where relevant.

• Proven experience in a senior e-commerce leadership role within a fashion or lifestyle brand
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• Strong commercial acumen with a track record of scaling DTC performance.
• Deep understanding of online trading, customer behaviour, UX and CRO.
• Confident people leader with experience building and managing high-performing teams.
• Data-driven, strategic and solutions-focused.
• Comfortable working in a fast-paced, founder-led or growth-stage environment.
• Passionate about fashion, brand and delivering exceptional customer experiences.

Full time role with 3 Days a week in Office