Product PR Specialist Lead; Communications Team

Overview

Hi there! We are Semrush, a global Tech company developing our own product – a platform for digital marketers. Are you ready to be a part of it? This is your chance! We’re hiring for Product PR Specialist Lead (Communications Team).

We're Semrush, the undisputed leader in online visibility. Our SaaS platform isn't just a tool; it's the engine that powers businesses' digital success. With over 50 products and features, we dominate SEO, content, social media, and competitive intelligence. We're global, fast-paced, and relentless in our pursuit of innovation. If you want to be part of a company that defines the digital landscape, you've found your home.

We're not just looking for a PR Specialist Lead; we need a Product Communications power player to electrify our story. This isn't about maintaining; it's about making waves. You'll be the architect of our product narrative, launching innovations, and cementing Semrush's status as an industry icon. If you breathe tech, crave impact, and have a track record of turning product releases into media frenzies, step up.

• Own the Narrative:
  Craft and execute high-octane PR strategies for every product launch and feature update. This isn't just PR; it's product evangelism.
• Storyteller-in-Chief:
  Transform complex tech into captivating stories. You'll make our products irresistible to media and millions of users.
• Data Evangelist:
  Rigorously leverage Semrush’s proprietary search and market data to create compelling, newsworthy narratives and shape industry reports.
• Proof Point Power Player:
  Develop and secure coverage for high-impact customer success stories and case studies that clearly demonstrate the ROI and real-world value of our products, especially for enterprise clients
• Media Maverick:
  Forge bonds with top-tier tech, business, and marketing journalists. Your mission: secure game-changing coverage that amplifies our reach.
• Content Architect:
  From razor-sharp press releases to compelling pitches, you'll produce PR content that cuts through the noise.
• Cross-Functional Connector:
  Seamlessly link arms with product, marketing, and sales. We're one team, one message.
• Impact Measurer:
  Prove the ROI of every campaign. Data-driven insights are your North Star for continuous optimization.
• Market Hunter:
  Stay relentlessly ahead of trends, competitors, and the media landscape. Spot opportunities; exploit them.

Desired

Skills & Experience:

• 5+ years of PR experience, with a heavy emphasis on product communications in the SaaS, B2B tech, or marketing tech space. You've been in the trenches and owned product launches.
• A portfolio of successful product launches and undeniable media wins.
• Exceptional writing and verbal communication skills – you can simplify the complex and make it sound brilliant.
• Proven ability to translate complex data sets and customer usage metrics into simple, high-impact stories suitable for tier-one media and trades.
• A rolodex of media contacts that opens doors.
• Strategic vision coupled with flawless execution. You see the big picture and nail the details.
• Project management wizardry – you thrive in chaos and juggle priorities like a pro.
• Proactive, relentless, and autonomous. You don't wait for instructions; you make things happen.
• A collaborative spirit that fuels strong internal partnerships.
• Fluency in PR measurement tools and analytics.

• Conquered PR for a global enterprise.
• A deep understanding of the digital marketing universe (SEO, content, PPC, social).

• Flexible working hours
• Unlimited PTO
• Flexi Benefit for your hobby
• Employee Support Program
• Loss of family member financial aid
• Employee Resource Groups
• Meals, snacks, and drinks at the office
• Corporate events
• Team building
• Training, courses, conferences

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing.

We've been developing our product for 17 years and…